Marketing Insights

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Email Marketing Best Practices
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Email marketing is one of the most powerful tools your business can use. With well-earned opted-in subscribers, email marketing has perhaps the largest opportunity to be a return on your investment in turning subscribers into engaged customers. But where do...
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Tips for Making Onboarding Successful
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One of the most important factors credit unions are facing today is attracting and retaining new members. Arguably, it costs more to acquire a new member than to keep an existing one. So, when you have won a new member’s...
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Content Marketing: A Great Tool for Your Credit Union
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Credit Unions have a wide variety of financial services to offer their members, but current and potential members alike both need education about the products and services and general financial literacy knowledge to make the best decision for their financial...
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Why Credit Unions Should Be On Instagram
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Should Your Credit Union Be Active on Instagram? With over 700 million monthly active users, Instagram’s primary age group is 18-29, which is the prime demographic for credit unions to target to grow their membership. What’s more? The photo-centric app...
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Is a Blog Right for Your Credit Union Website?
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Is a blog right for your credit union website? The simple answer is yes. A blog is one of the most powerful marketing and branding tools you have at your disposal. A blog for your credit union website accomplishes several...
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Voice Search: What It Means For Your Business
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“Hey Siri, Alexa, Google why is voice search important for my business?” It isn’t too hard to believe anymore that this is an actual question we could ask our phones or our Internet of Things home devices. That’s because voice...
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Top 10 Marketing Planning Mistakes
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Organizations have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable. The list below details 10 common pitfalls to avoid when planning your...
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