Marketing

Selective Focus Photography of Gray Stainless Steel Condenser Microphone
Choosing the Right Podcast Topic Means Finding Your Niche
by Dara McBride|July 20, 2021|Marketing, Public Speaking
A quality microphone. Audio recording software. A web hosting service. While podcasting may be easier than you think, there are several steps to complete before launch. What’s the most important? Zeroing in on the right topic, of course. Choosing the...
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Blue Umbrella on Black Stairs
Rainy Day Marketing Makes the Most of Any Weather
by Dara McBride|April 26, 2021|Marketing
Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...
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scrabble tiles spelling like
Influencer Marketing Makes Promotions Personal
by Dara McBride|September 28, 2020|Advertising, Marketing
I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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person holding smartphone with question mark
Onboarding Clients? 5 Marketing Questions Agencies Should Ask
by Dara McBride|September 13, 2020|Marketing
Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...
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black keyboard with rainbow backlighting
How Does an App Name Spell Success?
by Dara McBride|August 31, 2020|Consumer Psychology, Marketing
From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...
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person holding image of multicolored lightbulb illustrating creative thinking
Grow Diverse Thinking in Small Business Marketing
by Dara McBride|July 20, 2020|Marketing
Big ideas are possible. As part of a small business, encouraging diverse marketing thinking starts with you and how you work with your team.
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Open Your Online Store
It’s Time to Pivot to E-Commerce
by Dara McBride|April 22, 2020|Content Marketing, Email Marketing, Marketing, Social Media Tools, Websites
Growing your digital business is easier than you think. Pivot to e-commerce and watch your sales grow online with a digital store.
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Free Ways to Support Small Businesses
6 Free Ways to Encourage Small Businesses
by Dara McBride|March 26, 2020|Email Marketing, Marketing, Promotion, Social Media, Thought Leadership
You don’t have to leave home or spend money to show support.
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Choosing the Right Images in a Crisis
Four Questions to Ask Before Posting an Image
by Dara McBride|March 20, 2020|Marketing, Social Media
Ask yourself these four questions before choosing a photo during a sensitive time.
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Clean Up Your Copy Quickly
Polish Your Communications in Minutes
by Dara McBride|March 18, 2020|Content Marketing, Email Marketing, Marketing, Promotion, Public Relations, Social Media
If you can’t put your best face forward, it’s time to put your cleanest copy.
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