Marketing

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Don’t Forget These Personalization Tips
by Dara McBride|May 07, 2019|Advertising, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media
Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...
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The 3 Steps to Making Video Work For You
by Dara McBride|May 02, 2019|Marketing, Marketing Insights, Media, Social Media
Sometimes, it’s helpful to see what others are doing. It can drive inspiration, collaboration and connection. Other times, it can be distracting. With 5 billion videos being watched on YouTube daily, it can be both inspiring and overwhelming to see what...
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Turn Your Call to Action into the Perfect Invitation
by Dara McBride|April 02, 2019|Marketing, Marketing Insights
Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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Where Is Everyone? Platform Outages Happen.
by Dara McBride|March 27, 2019|Marketing
How to respond to those pesky platform outages. Down for required maintenance. Uh-oh, looks like something’s wrong. We will be back soon. Experiencing an interruption on the web or through a social platform can be unexpected, frustrating, maybe even embarrassing....
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Do You Feel Lucky? Get Lucky in Marketing
by Dara McBride|March 13, 2019|Marketing
Is it possible to be lucky in marketing? Just your luck! Everything is going your way. Sometimes it can feel as if higher forces are behind notable events, like a risk paying off or a new client showing interest, and...
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Content Marketing Case Studies: 5 Inspiring Examples
by Nancy Dibert|October 30, 2018|Content Marketing, Marketing, Websites
Content Marketing Case Studies In marketing, as in most fields, you're only as good as your last campaign. Let's take a look at several case studies. These are both interesting and educational. These extremely successful content marketing case studies compiled...
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