Marketing

by Dara McBride|September 17, 2019December 09, 2019|Leadership, Marketing, Marketing Insights, Thought Leadership

Keep learning from the best. School is back in session — and it can be for you, too. Whether you’re a recent graduate or recently retired, learning never goes out of style. Here are three TED Talks we like that...

Add Video to Your Events

by Dara McBride|July 30, 2019May 15, 2020|Advertising, Email Marketing, Event Marketing, Marketing, Marketing Insights, Media, Promotion, Social Media

Bring your event to guests with video. Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools....

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Slow Down and Make Time to Relax

by Dara McBride|July 18, 2019May 15, 2020|Marketing, Marketing Insights, Media, Public Relations, Public Speaking, Thought Leadership

Slowing down is just as important as speeding up. With so much on our to-do lists, taking a quiet moment to yourself can feel counterintuitive. Sitting still—away from your devices and the endless scroll—may at first encourage your mind to...

Make Your Social Media Move

by Dara McBride|July 09, 2019May 03, 2020|Advertising, Marketing, Marketing Insights, Media, Mobile, Social Media, Social Media Tools

In online marketing, words alone don’t cut it. According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.” For example, Medina says that three days after hearing a piece of information people will remember 10 percent of...

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Let’s Get Visual with Strong Images

by Dara McBride|July 02, 2019March 26, 2021|Advertising, Design and Visuals, Marketing, Mobile, Promotion, Social Media, Social Media Tools

Images can help you tell a story. Strong visuals grab our attention. They make us laugh, cry, and feel every emotion in between. But, if you have limited resources, upping your visual game may feel like turning straw into gold....

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Tweet Your Way Happy: Communicate Positivity

by Dara McBride|June 18, 2019March 26, 2021|Content Marketing, Marketing, Mobile, Social Media, Thought Leadership

Positivity can lead to more positivity. For anyone who has ever felt a smile spread across their face after seeing a good friend, it should be no surprise to hear. We’ve heard before that feelings are contagious. Pass a grumpy colleague...

5 Ways Small Businesses Can Add Video

by Dara McBride|May 30, 2019March 26, 2021|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

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4 Quotes to Inspire Your Entrepreneurial Habits

by Dara McBride|May 21, 2019July 01, 2020|Leadership, Marketing, Marketing Insights, Thought Leadership

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

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3 TED Talks to Pique Your Social Media Marketing Curiosity

by Dara McBride|May 14, 2019June 13, 2020|Marketing, Public Speaking, Social Media, Thought Leadership

TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...

Person Holding mobile in hand and watching video

Inspired to Go Viral? Find the X Factor

by Dara McBride|May 09, 2019May 15, 2020|Leadership, Marketing, Marketing Insights, Media, Thought Leadership

When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...

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