Marketing

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What Is Integrated Marketing?
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Is your organization using an integrating marketing approach? First, we have traditional marketing vs. digital marketing. Next, we have inbound marketing vs outbound marketing. Now the buzz is about integrated marketing... The landscape and dynamics of marketing have been changing...
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8 Marketing Trends to Know: The Future Is Now for Advertising
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The Future for Marketing Trends is Here! Every new year brings a new listicle of marketing trends. What does this year hold? How people interact with brands continues to evolve. User experience and personalization will remain a constant and will...
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Mobile Search and Why Credit Unions Need to Care
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Mobile Search Is Important to Credit Union Marketing Credit unions! Are your websites optimized for mobile search? With a total number of estimated smartphone users in the US topping 224.3 million in 2017, there’s no doubt that we’re all doing...
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Marketing Personalization Should Be Added to Your Strategy
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Personalization Marketing Strategy Personalization marketing is like walking into your favorite restaurant, sitting at your favorite table with your favorite drink waiting for you, while the cook makes a special dish just for you. We love personalization and often crave...
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Mobile Mania – Thinking About Mobile for Your Business
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Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩ Read the full article at: www.bluehost.com Has your organization conducted a mobile communications...
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Instagram for Business
Marketing Mistakes to be Avoided on Instagram
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“Follow this method,”  “do this,”  “do that”  are all you hear when it comes to online marketing. Instagram has grown into one of the largest social networking sites. Just like you, many companies are struggling to make their presence felt....
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Top 10 Marketing Planning Mistakes
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Organizations have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable. The list below details 10 common pitfalls to avoid when planning your...
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Analyzing The Success of Social Media Marketing
Guest post from Jonathan Leger Social media is a modern phenomenon that presents incredible marketing potential. The problem lies in knowing just how to harness that potential to get the results you want. That’s why it’s so important to have a game...
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Get Ready for the Holidays with Creative Email Templates
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The holidays are coming. And if you’re like most small businesses and organizations, email will play a big role in how you communicate with your audience and get the word out about everything you have going on this holiday season....
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5 Aspects of a Successful PR Measurement Plan
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The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators. Read the full article at: www.prnewsonline.com A leading industry publication recently conducted a poll of PR pros and asked about the hardest part...
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