Social Media

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Generalists Can Excel Too
by Dara McBride|June 07, 2019|Marketing Insights, Public Speaking, Social Media, Thought Leadership
As we join different platforms and are tasked with filling in more and more bios (and using fewer and fewer words for each one) it can be difficult to define ourselves. How do we whittle down what we do into...
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5 Ways Small Businesses Can Add Video
by Dara McBride|May 30, 2019|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools
You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...
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Yes, You Can Use Video on LinkedIn
by Dara McBride|May 23, 2019|Social Media
Everybody’s on LinkedIn—even celebrities are on this social platform known for networking. And while this may not be the platform you go to for fun, it is the platform you should be on for professional connections. According to numbers from LinkedIn’s Sophisticated...
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3 TED Talks to Pique Your Social Media Marketing Curiosity
by Dara McBride|May 14, 2019|Marketing, Public Speaking, Social Media, Thought Leadership
TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...
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Don’t Forget These Personalization Tips
by Dara McBride|May 07, 2019|Advertising, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media
Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...
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The 3 Steps to Making Video Work For You
by Dara McBride|May 02, 2019|Marketing, Marketing Insights, Media, Social Media
Sometimes, it’s helpful to see what others are doing. It can drive inspiration, collaboration and connection. Other times, it can be distracting. With 5 billion videos being watched on YouTube daily, it can be both inspiring and overwhelming to see what...
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Find Your Zen at Work: Eliminate Distractions
by Dara McBride|April 30, 2019|Marketing, Social Media, Social Media Tools, Thought Leadership
It’s happened again—you were writing that report, but then you took a break to check your email. Also Twitter. And Facebook. What can you do when a world of discovery and distraction is at your fingertips? Sure, it’s not a...
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Headphone, keyboard, mouse, diary and pen background with a text Add GIF to your social media and marketing plan
Catch attention with GIFs
by Dara McBride|March 18, 2019|Social Media
If a picture is worth a thousand words, a GIF might be worth two. They can help tell stories in fun, memorable ways, and can keep a conversation going on social media. via GIPHY Although they may seem like a...
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Developing Your Social Media Strategy
by Nancy Dibert|August 28, 2018|Credit Union Marketing, Social Media, Social Media Tools
Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally,...
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Social Media Marketing Education Programs
by Nancy Dibert|April 16, 2018|Marketing Insights, Social Media, Social Media Tools
We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...
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