Social Media

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Why you should optimize your visual social media content
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Images are a vital element of social media. Set a photo with screwy dimensions as your profile pic or cover photo, and you’ve immediately set the tone all wrong. Bookmark these convenient graphics now, and you’ll have the sizes handy...
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If/When Your Social Media Manager Makes a Mistake
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“Boy, I sure hope someone got fired for that blunder.” How often have you seen that sentiment on social media? It’s one of those phrases that tends to crop up whenever a person or brand posts something on a social...
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Is Your Brand Sharing its Content on Social Enough?
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Is Your Brand Sharing its Content Enough on Social and the Social Web? View image | gettyimages.com Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts. Source: www.searchenginejournal.com For many organizations and...
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social media marketing - visual content
Top 5 Social Media Marketing Takeaways from #SMMW15
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“This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends...
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A person climbing on a ladder near social media meter
Social Media: Time to Pay Up?
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Is organic social doomed? Sean Ashcroft investigates. Source: b2bmarketing.net The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing. The upside is this: Paid reach...
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Twitter Replies: A Simple Guide for Business Engagement
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Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy. Source: blog.hubspot.com In 2015, there is no question that people are talking about...
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Social Media Tools and Resources on Pinterest
Social Media Tools and Resources for Social Media Managers
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Social Media Tools Who doesn't love great resources? For a social media marketer, our tools can sometimes feel like getting a new car. We take them out for a spin and move them through their paces to see if it's...
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Future of social media
Visual Content: The Future of Social Media Marketing
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This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways. Four things you need to know about visual content creation Consumption...
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Social media marketing trends
Pinterest
4 Marketing Lessons from Dover Police “Shake It Off” Viral Video
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Chances are, you’ve seen the video the Dover Police Department of Delaware released in early 2015 featuring Master Corporal Jeff Davis singing and dancing along to Taylor Swift’s “Shake It Off.” The video has more than 30 million views on...
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