Social Media

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Should You Hire a Social Media Manager? Probably Yes
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“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”...
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Social Media: Time to Pay Up?
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Is organic social doomed? Sean Ashcroft investigates. Source: b2bmarketing.net The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing. The upside is this: Paid reach...
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Twitter Replies: A Simple Guide for Business Engagement
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Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy. Source: blog.hubspot.com In 2015, there is no question that people are talking about...
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Social Media Tools and Resources on Pinterest
Social Media Tools and Resources for Social Media Managers
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Social Media Tools Who doesn't love great resources? For a social media marketer, our tools can sometimes feel like getting a new car. We take them out for a spin and move them through their paces to see if it's...
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Future of social media
Visual Content: The Future of Social Media Marketing
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This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways. Four things you need to know about visual content creation Consumption...
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Social media marketing trends
Pinterest
4 Marketing Lessons from Dover Police “Shake It Off” Viral Video
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Chances are, you’ve seen the video the Dover Police Department of Delaware released in early 2015 featuring Master Corporal Jeff Davis singing and dancing along to Taylor Swift’s “Shake It Off.” The video has more than 30 million views on...
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Top 3 Social Media Metrics Every Organization Should Capture
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In 2014, most organizations that are active in social media seem to have gotten past vanity metrics. Which is good. The number of Facebook likes on a business page or Twitter followers doesn’t shed much, if any insight into the...
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