Social Media

Chances are, you’ve seen the video the Dover Police Department of Delaware released in early 2015 featuring Master Corporal Jeff Davis singing and dancing along to Taylor Swift’s “Shake It Off.” The video has more than 30 million views on...

In 2014, most organizations that are active in social media seem to have gotten past vanity metrics. Which is good. The number of Facebook likes on a business page or Twitter followers doesn’t shed much, if any insight into the...