Strategic Marketing Plans

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Unleashing the Power of SWOT Analysis Matrix in Digital Marketing Strategies
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SWOT analysis, a fundamental tool in strategic planning, takes a new turn when applied specifically to digital marketing. Think you know SWOT analysis? Think again. When employed with a focus on digital marketing this foundational instrument in strategic planning undergoes...
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5 Adaptable Marketing Resolutions to Inspire Businesses
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As a new year unfolds, many of us find it to be a time for reflection and setting new goals, not just personally, but professionally. This year, what if we try to apply the spirit of New Year's resolutions to our...
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Your Q3 Marketing Goals Are in the Spotlight This Summer
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Where did the year go? In the third quarter, your goals need to shine — or else you may not reach the finishing line at the end of the year. Q3 marketing goals can feel overwhelming. After all, at this...
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Rainy Day Marketing Makes the Most of Any Weather
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Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...
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Let’s Spring Clean Your Second Quarter Marketing Goals
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Hello, spring! Hello, Q2! Now is a good time to stop, take a breath, and reassess those goals. You did it: You and your marketing goals made it to the second quarter. But are your marketing goals serving you as...
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Project Management: It’s What We All Should Be Doing
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Is project management your job? Even if you’re not an official project manager, these skills and habits are ones to encourage. Project management. If you’ve ever tried to keep coworkers and deliverables on track, you know it can be more...
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Onboarding Clients? 5 Marketing Questions Agencies Should Ask
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Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...
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It’s a Date: Engage Your Audience and Respond to Feedback
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Effective audience engagement is about finding ways to keep the conversation, and relationship, strong. Ask questions and be a good listener.
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Two Terms to Know: SWOT and KPI
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The success of an organization is linked to its strategy. How do you determine the strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track...
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Quotes to build a strategy.
Break Down Social Media Goals
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When we break down a task, we make our success more attainable. Embarking on a social media journey can feel overwhelming. From building a following to monitoring trends, you may think you don’t have time. But the virtual side of...
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