Thought Leadership

Goal or No Goal? Finding Your 20 Wins From 2020

by Dara McBride|December 21, 2020January 05, 2022|Thought Leadership

There’s no denying it: 2020 turned out much different than we imagined it. On New Year’s Eve 2019, what goals did you dream up for 2020? Perhaps you were bright-eyed and optimistic, looking ahead to a year of discovery, travel,...

4 Ways to Use Social Listening in a Crisis

Stop Talking. It’s Time to Listen

by Dara McBride|March 17, 2020August 29, 2023|Marketing, Social Media, Social Media Tools, Thought Leadership

Social media listening involves much more than scanning for mentions of your brand across the social web.

Be an Inspired Lifelong Learner

by Dara McBride|September 17, 2019December 09, 2019|Leadership, Marketing, Marketing Insights, Thought Leadership

Keep learning from the best. School is back in session — and it can be for you, too. Whether you’re a recent graduate or recently retired, learning never goes out of style. Here are three TED Talks we like that...

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4 Quotes to Inspire Your Entrepreneurial Habits

by Dara McBride|May 21, 2019July 01, 2020|Leadership, Marketing, Marketing Insights, Thought Leadership

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

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3 TED Talks to Pique Your Social Media Marketing Curiosity

by Dara McBride|May 14, 2019June 13, 2020|Marketing, Public Speaking, Social Media, Thought Leadership

TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...

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It’s not me; it’s you

by Dara McBride|March 30, 2019June 02, 2020|Thought Leadership

Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...

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10 Albert Einstein Quotes that will Motivate and Inspire Your Work

by Dara McBride|March 04, 2019March 26, 2021|Thought Leadership

Einstein Quotes for Motivation and Inspiration To keep experimenting, to stay curious, and to connect with others—Einstein reminds us that hard work doesn’t necessarily add up to achieving our goals. Instead of doing what we’ve always done or accepting the...