Out with the old, and in with the new. As you start to think about clearing out old ideas to make room for new strategies, take time to brainstorm and experiment.
That might be easier said than done. Encourage creativity by looking to others for inspiration, and never underestimate the power of making time for reflection.
- Watch a TEDTalk.
Ever wonder where good ideas come from? What sort of best practices do successful novelists, tinkerers, and marketing gurus employ? The TEDTalks website has a curated playlist related to creativity. Whether you have a few minutes of a half hour free, press play on one of these motivational videos for inspiration.
- Go for a walk.
If you want your mind to wander, it can’t hurt to do a little wandering yourself. A 2014 study from Stanford researchers found that walking benefited creative brainstorming. Whether walking inside or outside, simply moving around benefits brain function and can lead to powerful reflection. It can also put you on the path to discovery. As Marketing Week points out, taking a different route to work can help you discover local businesses, break patterns, and feel like a tourist in your own area.
- Pick a theme.
Sometimes it can help to think inside the box. You can’t simply decide to be creative and have a brilliant idea appear. It’s not that easy. Think about something you haven’t tried before and ask if it could be part of your marketing strategy. Launch a caption contest for your followers. Play with data visualization. Join in a conversation with weekly hashtag themes. Look for something you haven’t done before, and search for how you can be creative in that area.