Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally, each social media network you choose to be active on serves a purpose for your business and your business’s growth.
Identify your goals and objectives.
First and most importantly, identify your goals and objectives. What are you hoping to get out of your social media networks? How do you want to utilize them? What do you want to accomplish? Make sure you know how each platform works and know the audience for each platform. For example, LinkedIn has a different audience and purpose than Instagram. So you would not want to post the same thing on LinkedIn as you do on Instagram.
Create a calendar and post regularly.
When getting started, you’ll need to have a plan to post regularly. You’ll also need to decide what to post about. Create a social media calendar, and be sure to add all of your upcoming events, blog posts, and other important information. This will help you stay organized and build a strategy around each of your social media accounts. Use a social media management platform such as Hootsuite or Sprout Social to help you schedule posts ahead of time. Here at Epic, we use Sprout Social to help us manage our social media accounts.
Create a plan and calendar that works for you and brings in more engaged followers. Once you have one, stick to it and do what is working more often. If you find something that works really well, stick to it and create more posts like it.
Understand your audience.
Understanding what your audience needs will help you be able to interact with them better. Knowing what they want to read about and what they believe in will help you understand what type of posts they will most likely react to and engage with. Once you understand this, your interactions will be more productive.
Each type of business is going to have different experiences on social media – for example, a credit union is going to have a completely different plan than a clothing store. Take the time to research other ways to get more likes and follows to your social media accounts. Learn everything you can about growing your social media presence for your specific market and target audience.