Outsource Your Social Media to Unlock Expertise

In the fast-paced digital landscape of today, navigating social media is a strategic boon and a significant challenge. The proliferation of online platforms has transformed the way companies engage with their audiences. Social media provides an unprecedented avenue for brand promotion, customer interaction, and market reach. However, behind the platforms are a complex blend of trends, algorithms, and consumer behaviors that demand constant attention and adaptation.

Additionally, as the digital realm becomes increasingly crowded, businesses face the task of standing out amidst the noise. They must strive to balance active participation with innovation with maintenance of a cohesive brand identity.

Undoubtedly, social media offers unparalleled strategic advantages for businesses. Yet its intricate and rapidly changing nature underscores the need to navigate this terrain with agility, foresight, and a well-crafted strategy. You may be asking: How can I possibly make it all work? Fortunately, we know exactly how to get the help you need. And, we have insight into managing your budget and timelines along the way.

What is one of the most common challenges we encounter when stepping in to assist businesses? Assigning social media management responsibilities to a full-time staffer who already has a full plate. This creates predictable outcomes and pain points for businesses who don’t have the right talent in place to manage social media.

Managers may assume that emerging professionals are best-equipped to handle social media, even if they lack significant experience. That is often not the case. Yes, younger professionals may possess an intuitive understanding of social platforms on a personal level. However, the intricacies of leveraging these platforms for business purposes demand a nuanced skill set.

Do any of these outcomes sound familiar?

No strategy is ever created for a business’ social program, let alone executed.
Social media programs often become abandoned.
Social media is treated as an after-thought.

Successful social media management goes beyond scrolling through feeds and posting content. It requires a strategic approach encompassing content creation, audience engagement, analytics interpretation, and staying abreast of ever-evolving algorithms. It takes time to cultivate experience in navigating the dynamic landscape of social media trends, crisis management, and understanding of brand voice. The decision to outsource your social media connects you with a professional who has that experience.

Whether your business hires an in-house social media strategist or brings on a marketing firm, there’s no question that social media marketing requires identifying goals. A talented social media professional knows how to align social strategies with marketing and PR strategies. Working in concert will ensure your business has the dedicated resources in place to measure, react and ensure success.

You wouldn’t get into a car to head on a vacation if you didn’t have directions. It would take you way longer to get there — if you even got there at all! The same is true for your social media: You can post all you want. But, without a direction or a purpose, it will take you longer to achieve your desired results.

When you work with a digital marketing agency, you are getting a partner whose mission is to help you achieve your goals. Think of them as your personal social media point person, who knows each of the platforms inside and out. They have the time to digest your analytics, break them down into meaningful feedback, and move your business forward. This strategy ranges from the images and videos featured in posts to the type of content posted. A true partner agency will engage in collaborative sessions with you. They will want to delve into the analysis of your metrics and match them with your business objectives, ensuring a more intelligent approach to your social media efforts.

Ask yourself: When was the last time I consistently posted on social media for my business? Perhaps the momentum of posting last month has dwindled. Maybe posting has slipped off your radar this month, too. If so, you might also be grappling with the challenge of sporadic engagement. Inconsistent posting impedes the growth of your following and the cultivation of an engaging audience — a concern frequently voiced by our current and potential clients when they pinpoint the moment they realized the need to outsource their social media.

If sustaining a regular posting schedule has become a hurdle, it could be an opportune moment to outsource your social media management. Crafting content for various platforms is all in a day’s work for social media professionals and digital marketing agencies. Armed with a profound understanding of platform-specific best practices, they can guide you on the optimal frequency for content dissemination. Whether your industry demands daily updates or a more measured approach, such professionals ensure your social media strategy keeps up with the nuanced requirements of your business objectives. They will work to foster a consistent and impactful online presence for you.

You know your business, and marketing agencies know theirs! What makes your business great is your knowledge of the industry — and it’s the same for social media managers. Your industry insight is the cornerstone of your business’s success, just as social media managers thrive on their understanding of the intricacies of platforms and algorithms. A dedicated social media team actively invests in continuous education. They will attend training sessions, take classes, and participate in webinars. It’s all necessary to stay abreast of the ever-evolving landscape of social media platforms and their new features.

For many prospective clients, the prospect of navigating specific platforms is daunting. This is often accompanied by the refrain, “I don’t know how to use *insert platform here* for my business, but I do have an account for myself.” Yet, there’s no need for apprehension. A proficient social media team possesses the technical expertise to optimize your page and fill in essential information. Additionally, they are adept at brainstorming and curating fresh, engaging content tailored to your business goals. A digital marketing agency will harness your industry knowledge to ensure your online presence is well-managed. At the same time, they align your digital presence with your brand identity and overall objectives.

Maximize efficiency, save time online

Walking hand-in-hand with consistency is time. Consider the amount of time currently invested in your social media and broader marketing efforts. What if we told you that by enlisting the services of an agency, you could dedicate a mere one to two hours a month, and still have a month’s worth of marketing activities seamlessly executed for you?

For our clients, regular email communications further streamline time investment. Several times a month, discussions revolve around potential content ideas, coupled with a thorough review of analytics reports. From these exchanges, we meticulously craft all their social media posts across the platforms they actively engage on. When you outsource your social media, you rely on a collaborative approach. This not only minimizes the time burden on our clients but also ensures a strategic and cohesive execution of their marketing endeavors, allowing them to focus on other critical aspects of their business.

Elevate your efforts without expanding your budget

Since social media has become a key player in marketing, it’s important to invest in platforms, understand how you cultivate a community, and build your customer journey. However, social media often takes a backseat to parts of business marketing that are more traditional. This may include website updates, print marketing, mailers, or in-person events.

Everyone has a budget. But one of the best ways to maximize your marketing budget is to outsource your social media to an agency. When you hire a full-service marketing agency, you gain access to a dedicated social media manager. But you also get a digital ads expert, a professional graphic designer, a web developer, and a skilled copywriter. This multifaceted team not only ensures a well-rounded approach to your marketing strategy but also serves as a dynamic resource. When unforeseen opportunities arise, the agility of an agency allows you to swiftly tap into their collective expertise. This manifests in quick turnarounds, providing you with exceptional work without the hassle of vetting and hiring additional personnel.

This post was originally published March 27, 2015, and has since been updated for accuracy and comprehensiveness.