Holiday Email Marketing: 25 Creative and Fun Ideas

Get Creative with Your Holiday Email Marketing!

Email marketing can be some of the most effective and least expensive options, especially for a small business at holiday time. Check out these creative ideas for your holiday email marketing from our friends over at Constant Contact.

This is the time of year when consumers are looking to purchase something special for a loved one, find sales and good buys, and shop conveniently. Use a custom holiday branded template for your holiday campaigns and let them know about your holiday specials, extended hours of operations, delivery dates, and more.

Holiday Email Marketing Campaigns to Consider:

Holiday Email

  • Holiday preview sale
  • Black Friday sale
  • Small Business Saturday
  • Cyber Monday offer
  • Giving Tuesday
  • Free shipping
  • Gift card bonus
  • Holiday gift guide
  • Holiday coupon
  • Sample sale
  • End of year update
  • Extended holiday hours
  • Naughty or nice list
  • Saying thanks at Thanksgiving with a cherished family recipe
  • Holiday announcement
  • Holiday video (ugly Christmas sweater optional)
  • Last-minute reminders
  • Gift certificates
  • Holiday event
  • Gift packages
  • Shipping deadlines
  • Affordable gift ideas
  • Local gift ideas (Be sure that your email list is segmented!)
  • Contests and giveaways
  • Fundraising campaign to support a local nonprofit

Take the time to craft a story about how your organization can help your reader at this busy time. Focus on the positive and fun aspects. Segment your email list so that you’re serving the appropriate messages to the appropriate audience. For instance, consider segmenting your email list by gender and featuring imagery that is targeted to that holiday buyer. Can you segment your email list by those that have children? Be sure to include ideas for kids’ holiday items and activities. Localizing your audience with a segment that is close to your brick and mortar business can help drive foot traffic. Let them know of the best places to park, holiday hours, and any special events that you are holding in-store.

There is a lot to think about and do! So, get your list shined up, head over to Constant Contact, and get the email blasts ready! Need some help or want a full-service solution? Contact us today. We can help you with anything from lists, templates, copy, imagery, custom coding, or a full-service mailing.

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