Grow Your Business. Save Your Town. Leave Your Legacy. The latest book by best-selling author Andrew Davis. Embrace the one thing that separates boom from bust.
Read the full article at: www.townincbook.com
Having just returned from Content Marketing World and having the immense pleasure of meeting, learning from, and chatting with Andrew Davis, we received an email from Joe Pullizzi talking about Content Envy with a link to Drew’s new book. You can bet we’re pre-ordering.
From Joe:
“In his new book, Town Inc., Andrew Davis talks about something called #LocationEnvy. Basically, #LocationEnvy involves creating such interest and action in your region around a certain expertise area, that other companies in your industry are compelled to wonder what they are missing out on by not having their operations there, too. For example, Warsaw, Indiana is known as the Orthopedics Capital of the World. The city has a history of excellence in this field, and has created content that gives example after example of why it is the place to be for orthopedics. Having this position has brought billions of dollars to the local economy.
How do you create #ContentEnvy? How do you position your content platform as the place where industry influencers and experts want their content to appear?
What do you need to do to create #ContentEnvy? First, you need to be consistent. You have to consistently produce valuable content and deliver it on the same reliable schedule, every day (or week, or month), year after year. The second requirement is quality. Your content has to be of the highest possible quality so that it makes a real impact on your audience. Lastly, it has to be best-of-breed for your niche. This means your content cannot cover a broad range of subjects. You need to focus on the particular content niche where you can position yourself as the leading expert in the world.
If you can accomplish these three things, you will see more and more people inquire about how they can become a part of your efforts. You will have created #ContentEnvy. #ContentEnvy helps spread your message to new audiences and can actually make an impact on your ongoing content marketing expenses (for the good).
Have you set yourself up to create #ContentEnvy?”
