In online marketing, words alone don’t cut it.
According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.”
For example, Medina says that three days after hearing a piece of information people will remember 10 percent of the message. But what if that information came with an image? Then they’ll remember 65 percent.
This is just another example of why we need to give our audiences something to see. But what if you don’t have extensive experience as a videographer? Video can work for you.
No matter your skill level or price point, these options will help users make memorable marketing materials.
Make Whiteboard Animations with Video Scribe
More than half of Video Scribe subscribers use the software for marketing. With Video Scribe, you can create whiteboard animations automatically for use on social media and websites, and in emails and presentations.
Seeing these whiteboard animations come alive, it’s easy to understand why this is such an engaging medium. The videos are fun, visual, and memorable. In using Video Scribe, you can break complex topics down so they are more easily understood. You can also make data-heavy stories more engaging and persuasive.
The software is quick to learn, making Video Scribe a simple process. As you work, you will be presented with different options. You will see familiar fonts, and be able to choose from stock images or upload your own.
The software requires a yearly subscription, but there are free trial options and different plans available.
Turn Text into Social Videos with Ripl
Photos, music, logos, and movement. With social video app maker Ripl, you can create marketing videos to share on Facebook, Instagram, Twitter, and LinkedIn even when you have limited resources.
Thanks to its library of options and templates—and especially the way Ripl allows you to add easy animation to text and photos—you can have videos without a video team.
The Ripl app allows you to customize, share, and track engagement on social videos. These three capabilities mean you can maximize your time while investing in content for all your social channels. To top it off, the engagement tracking allows you to get feedback and insights, even if you are on a team of one.
Additional features, like daily inspiration that changes based on what themes you follow, and a calendar to track previous creations, make Ripl a good option for quick social ads.
A free basic version and paid pro version are both available.
