Making the case for social media and mobile marketing

In 2015, it’s hard to believe there are objections or those in the workplace that would question the need for social media and mobile marketing.

But we know this about humans: They don’t like change very much.

And in organizations, group think, personal resistance and lack of support from upper management are just a few of the many obstacles that need to be overcome to win support for a social/mobile marketing strategy.

One of the most compelling and succinct ways we’ve found to make the case for social media and mobile marketing is focus less on the nitty gritty.

If you’re trying to explain how Instagram works or explain just exactly why people use Twitter, you’re likely to fail or invite criticism. Quickly.

Focusing on the big picture is a much better strategy. The opportunities waiting for businesses who have yet to truly invest in social, mobile and digital marketing are enormous.

Try framing your next meeting about social media and mobile marketing with senior leadership by showing them this video by Erik Qualman.

You’re almost certain to get their attention and lay the groundwork on the importance of investing time and resources in these ever-evolving mediums.

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