It’s Time to Pivot to E-Commerce

Growing your digital business is easier than you think. Pivot to e-commerce and watch your sales grow online with a digital store.

Savvy shoppers are determined to find the best product and get a good deal. That means they are turning to online platforms to research products and read reviews. Thanks to adaptable e-commerce platforms and social media, more and more stores of all sizes create online shopping options. Having an e-commerce outlet is not only expected, but necessary.

If you are looking to enter the e-commerce jungle, don’t despair. It’s time for you to pivot to e-commerce. You can get started on selling from a distance by choosing one of three paths.

Get ready to tell customers your doors are open—online!

Update Your Website

A website allows you to create a platform for your products and makes them easily shoppable for your consumers. Don’t have a website yet? There are several platforms available to help, including Shopify, BigCommerce, Wix, SquareSpace, and Weebly. Most offer a free trial period, so you can make sure you’re purchasing a package that works for you.

Once you’re all set, customers will be able to scroll and explore your inventory from the comfort of your website. It’s one way to bring a personal, secure experience to online shopping. Plus, customers will be able to get to know you and your business via your site! 

Add a Facebook Store

Did you know you can sell on Facebook? You can use a Facebook store as your basic website or connect it to your e-commerce website store for easy inventory access.

Facebook for Business offers an online tutorial for businesses looking to set up their business page. Once you’ve established your page, check out the Commerce Manager and Catalogue Manager so your page’s followers and fans can start to peruse your goods.

Launch on Instagram, Too

You’ve likely seen a little shopping bag in the corner of an Instagram post. When you tap the image, a description and price appear. Whether a book, kitchen appliance, sweater, or piece of furniture, it’s never been easier to go from scrolling to shopping. 

However, if you choose to incorporate Instagram into your strategy, you’ll need to establish a Facebook store first. Also, you should make sure your Instagram account is properly set up as a business account. Once those steps are done, you can enable product tagging in your settings.

Want to learn more about how you can pivot to e-commerce?

For more detailed tips and bonus content, check out our how-to section for small businesses venturing into e-commerce.  You can also explore Epic’s full series on how to take your business virtual.