Brands need to lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.
Listening is one of the most fundamental pieces of a brand’s social media program.
Social media listening involves much more than scanning for mentions of your brand across the social web.
Successful social programs use listening to:
1. Learn what their audience and communities are talking about
2. Identify and engage influencers and brand advocates
3. Determine how to contribute and add value to social conversations
Remember, it’s not all about you and your brand on social media. Before you do anything, make sure you listen and listen often.