Social Media Tools
Who doesn’t love great resources? For a social media marketer, our tools can sometimes feel like getting a new car. We take them out for a spin and move them through their paces to see if it’s a good fit for us, our organization, our workflow, and client needs.
Types of Tools
The successful social media marketing expert uses several different tools to accomplish multiple requirements. We need tools for listening, engaging, posting, scheduling, image editing, competitor analysis, archiving, audience segmenting, creating personas, finding influencers, content calendar creation, password management and security, discovering great content to share, making infographics, creating videos, resizing said videos and images, and much more.
Many of these tools can be found in robust platforms such as Sprout Social, Hootsuite, Social Bakers, CoSchedule, Sprinklr, HubSpot, and AgoraPulse. Even with so many options, we have found that we have to use multiple platforms to really have all of the functionality that we need to meet our clients’ social media goals. Every year, more and more apps are available. While we want all of the toys, we evaluate them with a keen eye and a cost-benefit analysis.
Resources
Here’s a Pinterest board with more than 2,000 hand-curated resources: Social Media FTW
It is a quintessential collection of information collected with social media tools for marketers in mind. Also included are articles, infographics, and links that are great opportunities for conversation starters and getting audience engagement.
Five favorite Resources:
1. How to run a successful Instagram contest.
2. 25 awesome social media tools your brand should be using.
3. How to use Twitter for business.
4. What social media means for customer service.
5. Creating a social media content calendar.
Over to You!
Have fun digging through and let us know what you think. What are your favorite social media tools?
