Audience

person holding white android smartphone to look at social media app comments and reactions
Click “Like” or “Love”: The Meanings Behind Social Media Reactions
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Is your social media relationship ready for the next step? It’s time to move from “like” to “love.” Learning the true meanings behind social media reactions “like” and “love” could be just as helpful to marketers as it is to...
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Why Your Credit Union Website Should Be ADA Compliant
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Providing for all members means an accessible and enjoyable experience—in branches and online. When you think about Americans with Disabilities Act (ADA) compliance and your credit union, are you thinking about your website? Accessibility goes beyond the physical world. So,...
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colors swatches fanned out on table
Rainbow Connections: What’s the Story Behind Color of the Year
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Step aside New Year’s resolutions. It’s time to talk about the color of the year. As one year fades into the next and drab winter lingers at the window, there’s still one fixture that arrives on the scene vibrant: the...
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liking a photo on Instagram
Embrace and Engage Your Current Followers in 2021
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Ever heard the saying, “It’s not what you know. It’s who you know?” Your mission for 2021 is to engage current followers. Because, guess what? You already know some great people! Chances are the audience you already have holds the...
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Organization Goal Notes on Board
Use Marketing to Reach Your Credit Union Membership Goals
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It’s that time of year again. Are you on track to reach your end-of-year membership goals?   Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...
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Color Pencil Set
Thoughtful Graphic Design Forges Deeper Connections
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Compelling visuals grab attention and help spread your message. So, how much thought do you put into your designs? With visual content dominating the web, it has never been more important to pursue thoughtful graphic design. It is already readily...
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spiderweb backlit with yellow light and glowing with dew drops
Multi-Channel Marketing Meets Consumers Where They Are
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When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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It’s a Date: Engage Your Audience and Respond to Feedback
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Effective audience engagement is about finding ways to keep the conversation, and relationship, strong. Ask questions and be a good listener.
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Be a better listener
Active and Empathetic: How You Can Be a Better Listener
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Listening is about so much more than hearing words. And that’s why when you fully engage and express a willingness to listen to others, you’re not simply in conversation. You’re creating community.
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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
In times of crisis, it’s especially important to understand what your audience wants.
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