Audience

Man In Blue Denim Jacket Holding A Megaphone

How Does Content Spread For Your Audience?

by Dara McBride|September 27, 2021August 17, 2023|Creative Connections

Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...

Email Marketing or Newsletter Marketing: Which is Better?

by Dara McBride|August 23, 2021August 28, 2023|Use Your Words

There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...

Use Incentive Marketing to Activate Your Audience

by Dara McBride|July 26, 2021October 16, 2023|Marketing 101

Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....

Selective Focus Photography of Gray Stainless Steel Condenser Microphone

Choosing the Right Podcast Topic Means Finding Your Niche

by Dara McBride|July 20, 2021October 16, 2023|Audio and Video

A quality microphone. Audio recording software. A web hosting service. While podcasting may be easier than you think, there are several steps to complete before launch. What’s the most important? Zeroing in on the right topic, of course. Choosing the...

Rainy Day Marketing Makes the Most of Any Weather

by Dara McBride|April 26, 2021October 16, 2023|Creative Connections, Marketing 101

Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...

Customize CU Communications With Marketing Personas

by Dara McBride|April 19, 2021October 16, 2021|Financial Institution Marketing & Advertising

Marketing personas help you know the people in your neighborhood. Crafting strong marketing personas for your credit union could change the way you communicate. Through this marketing and storytelling tool, you can make your communications more personalized, detailed, and effective....

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Why Your Credit Union Website Should Be ADA Compliant

by Dara McBride|February 08, 2021February 26, 2021|Financial Institution Marketing & Advertising, Websites

Providing for all members means an accessible and enjoyable experience—in branches and online. When you think about Americans with Disabilities Act (ADA) compliance and your credit union, are you thinking about your website? Accessibility goes beyond the physical world. So,...

Rainbow Connections: What’s the Story Behind Color of the Year

by Dara McBride|February 01, 2021August 29, 2023|Design & Visuals

Step aside New Year’s resolutions. It’s time to talk about the color of the year. As one year fades into the next and drab winter lingers at the window, there’s still one fixture that arrives on the scene vibrant: the...

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