Audience

How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
by Dara McBride|March 17, 2020|Creative Connections
In times of crisis, it’s especially important to understand what your audience wants.
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niche marketing written over puppy face
Target Marketing vs. Niche Marketing: What’s the Difference?
by Dara McBride|December 03, 2019|Content Marketing, Marketing
When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.
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Plan Prepare Success are the steps for success of an organization
Two Terms to Know: SWOT and KPI
by Dara McBride|October 24, 2019|Marketing 101
The success of an organization is linked to its strategy. How do you determine the strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track...
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