Insights and Musings Tag: Consumer Psychology Archives

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When Consumer Behaviors Change, Credit Unions Must Listen

by Dara McBride|September 07, 2020October 16, 2023|Credit Union Marketing

Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...

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4 Consumer Psychology Principles to Incorporate in Your Marketing

by Nancy Dibert|October 16, 2018October 16, 2023|Marketing 101

Understand the Psychology of Marketing Marketing involves influencing people’s behavior. Whether you want to drive traffic to your store, increase sales for a specific product, or introduce a new service you want people to buy, visit, and engage with your...

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Developing Personas is Important for Your Marketing Efforts

by Nancy Dibert|August 20, 2018October 16, 2023|Marketing 101

What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...

Consumer Psychology

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