Insights and Musings Tag: Digital Advertising Archives

Image of open lock with Google AI advertising icons superimposed

Unlocking Google’s AI Advertising Innovations

by Christopher Diem|May 23, 2024May 24, 2024|Creative Connections

Google’s AI-driven advancements will fundamentally reshape how marketers connect with audiences. Here’s your handy timeline of when new Google products will be available so you can future-proof your brand. The era of AI-powered advertising has arrived, whether we are ready...

Organic Social vs. Paid Ad Campaigns: How to Utilize Facebook for Your Business

by Jess Burton|August 03, 2023August 07, 2023|Social Media

Trying to maximize your audience reach? The answer is simple: It’s time to utilize both organic social and paid ad features on Facebook for your business. Organic social and paid ad campaigns each have something to offer businesses looking to...

Woman Using a Computer Laptop Near a Glass of Juice

4 Ways to Make the Most of Your Google Business Profile

by Dara McBride|October 14, 2022August 17, 2023|Social Media

Google My Business is more than a listing in the digital yellow pages.