Digital Marketing

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How Does Content Spread For Your Audience?

by Dara McBride|September 27, 2021August 17, 2023|Creative Connections

Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...

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Avoid and Recover From These Social Media Faux Pas

by Dara McBride|August 30, 2021August 28, 2023|Social Media

Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...

Email Marketing or Newsletter Marketing: Which is Better?

by Dara McBride|August 23, 2021August 28, 2023|Use Your Words

There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...

Word Your Perfect Pitch by Thinking About Actions, Senses

by Dara McBride|August 16, 2021August 28, 2023|Use Your Words

There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...

Make Your Copy Shine Online

by Dara McBride|November 12, 2019August 28, 2023|Use Your Words

Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....