Social Listening

Blue Umbrella on Black Stairs
Rainy Day Marketing Makes the Most of Any Weather
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Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...
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Macbook Pro turned off with dark screen on wooden table
Quiet Time: When Your Social Media Strategy Is to Go Dark
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There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...
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Be a better listener
Active and Empathetic: How You Can Be a Better Listener
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Listening is about so much more than hearing words. And that’s why when you fully engage and express a willingness to listen to others, you’re not simply in conversation. You’re creating community.
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4 Ways to Use Social Listening in a Crisis
Stop Talking. It’s Time to Listen
Social media listening involves much more than scanning for mentions of your brand across the social web.
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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
In times of crisis, it’s especially important to understand what your audience wants.
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