Social Listening

Blue Umbrella on Black Stairs
Rainy Day Marketing Makes the Most of Any Weather
Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...
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Photo of Night Sky
Quiet Time: When Your Social Media Strategy Is to Go Dark
There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...
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Be a better listener
Active and Empathetic: How You Can Be a Better Listener
Listening is about so much more than hearing words. And that’s why when you fully engage and express a willingness to listen to others, you’re not simply in conversation. You’re creating community.
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4 Ways to Use Social Listening in a Crisis
Stop Talking. It’s Time to Listen
Social media listening involves much more than scanning for mentions of your brand across the social web.
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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
In times of crisis, it’s especially important to understand what your audience wants.
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