Insights and Musings Tag: Social Media Best Practices Archives

pink instagram login screen on white handheld mobile phone

by Dara McBride|March 29, 2022March 31, 2022|Social Media

Quick! Describe yourself in 150 characters. That’s the character count for your Instagram bio. As social media users and professionals know, online interactions are often dictated by such counts. Naturally, Instagram sets a limit on the length of your bio,...

Man In Blue Denim Jacket Holding A Megaphone

How Does Content Spread For Your Audience?

by Dara McBride|September 27, 2021October 16, 2021|SEO, Social Media

Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...

Person Recording Horizontal Video of Concert

Horizontal or Vertical? Which Video Style Should You Use

by Dara McBride|September 07, 2021January 05, 2022|Social Media

Social media formats and expectations are ever-changing. But there are reasons to be familiar with both horizontal and vertical video styles. If there’s one constant on social media, it’s that nothing stays the same forever – and that includes the...

Young troubled woman using laptop at home

Avoid and Recover From These Social Media Faux Pas

by Dara McBride|August 30, 2021January 03, 2022|Social Media

Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...

Too Big? Too Small? Rightsize Communications for Success

by Dara McBride|May 17, 2021May 16, 2021|Social Media

From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...

Macbook Pro turned off with dark screen on wooden table

Quiet Time: When Your Social Media Strategy Is to Go Dark

by Dara McBride|January 11, 2021January 05, 2022|Crisis Communications

There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...

hand holding small key with digital information tag

Is It Safe to Link Social Media Accounts and Passwords?

by Dara McBride|October 13, 2020January 05, 2022|Social Media

Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...

Need Support? Content Pillars Lift Up Credit Union Messaging

by Dara McBride|September 21, 2020January 05, 2022|Content Marketing, Credit Union Marketing

Blogs, tweets, posts, newsletters. Where will all the copy come from? For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...