Social Media Best Practices

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Make Your Instagram Bio Shine
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Quick! Describe yourself in 150 characters. That’s the character count for your Instagram bio. As social media users and professionals know, online interactions are often dictated by such counts. Naturally, Instagram sets a limit on the length of your bio,...
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How Does Content Spread For Your Audience?
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Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...
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Horizontal or Vertical? Which Video Style Should You Use
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Social media formats and expectations are ever-changing. But there are reasons to be familiar with both horizontal and vertical video styles. If there’s one constant on social media, it’s that nothing stays the same forever – and that includes the...
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Avoid and Recover From These Social Media Faux Pas
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Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...
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Too Big? Too Small? Rightsize Communications for Success
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From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...
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Quiet Time: When Your Social Media Strategy Is to Go Dark
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There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...
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Is It Safe to Link Social Media Accounts and Passwords?
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Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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Need Support? Content Pillars Lift Up Credit Union Messaging
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Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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Credit Unions and Cyber Fraud: Protect Your Finances and Identity
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Through information you share online, you could open yourself up to fraud. Credit unions and members can work together to avoid cyber fraud.
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How Credit Unions Can Use Social Media to Help People
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Credit unions and social media have a lot in common. Online or in the real world, success comes down to the strength of your community.
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