Let’s talk about careers in social media.
Social media manager. SEO specialist. Online marketer. How many different roles are open to someone with social media skills?
If you are looking for a career in social media, there are multiple avenues.
When considering your future in social media, don’t simply search for “social media” jobs. That is to say, positions that call for social media skills vary. For example, your role may differ at a small or big company, nonprofit or for-profit, in a major city or with remote work.
A community manager, copywriter, graphic designer, and videographer may all find themselves needing social skills. Think about mentioning different skills in your resume—like blogging, online analytics, or multimedia—to signify to recruiters you’ve got what it takes.
By looking through the duties in a job description, you may see more and more social media skills popping up. Even if it’s not clear from the title, employers are looking for people with strong communication skills.
Keep an eye open for different titles.
Are you a brand ambassador or head of social interactions? We’ve even heard of social media evangelists!
A title like social media specialist likely has more to do with crafting, scheduling and posting on social media. On the other hand, a social media manager will likely be working on building a strategy and organizing a social media marketing and communications team.
Tactical and strategic experience make for a well-rounded social media professionals.
Top social media skills highly valued by companies include:
- Conversion rate optimization: converting an online audience into downloads, purchases, and subscribes
- Content marketing: creating and consistently publishing valuable information to a certain audience
- SEO (search engine optimization): drawing organic traffic and raising content to the top of search results
At the same time, customer service, public relations, creativity, curiosity, and management skills all come into play.
Above all, remember social media has to do with people.
Likewise, social media also has to do with technology. It has to do with business. Maybe you like one area and maybe you’d like to specialize in a bit of everything.
Working in social media is exciting and often changing. However, it can also be what you make it. Skills change from job to job and company to company.
So, use your network and get a jump on connecting with others and finding the social media work that’s right for you!