“Follow this method,” “do this,” “do that” are all you hear when it comes to online marketing. Instagram has grown into one of the largest social networking sites. Just like you, many companies are struggling to make their presence felt. They are stuffed with “what to do” and fail to concentrate on “what NOT to do.”
The most common mistakes that people make while marketing on Instagram and how to avoid them…
These factors make a difference:
1. Improper usage of hashtags
Over usage of keywords in hashtags is a big– #turn-off. Hashtags must be short and sweet. Get to the point quickly; do not bore the pants off your followers by posting irrelevant descriptions.
Avoid using hashtags for posts which do not require them. Also, many fail to take advantage of the geo-location tag. Make sure you don’t overuse them and also don’t use the wrong ones.
2. Your posts are not good enough
Check this list before you go ahead and post:
- Not posting quality pictures and videos
- Posting at the wrong time
- No variety in your posts
- Posts that are unrelated
- Posting things that have already gone viral
- Re-posting old pictures or videos
- Posting someone else’s photos as your own
- Posting pictures you shared on other social networking sites
Make sure your posts don’t fall under these categories. You’ve been warned.
3. Lack of followers
Without followers, your Instagram account will be buried among the millions of other profiles that are active for name sake. So you have to work on increasing the followers to promote your page.
Don’t expect followers to come to you, you have to attract them. Followers are the main part of Instagram, without them there is no value or purpose for your account. Just for the sake of increasing followers don’t follow every profile, you won’t look credible.
4. No response to comments
Let’s say all your posts get a lot of comments, it doesn’t hurt to reply to at least a few of them. Not responding to the comments is rude. This is one of the main reasons for losing followers.
Make excuses or make changes, the choice is yours. If you want to increase followers and promote your page, you have to engage. This will also make you look committed.
5. Don’t juggle frogs
Many will advise you to be active on all social networking sites, but take this with a pinch of salt. It sometimes does more harm than good. If you are receiving good responses on Instagram, concentrate on promoting your brand on it.
You might run out of post ideas if you spread yourself too thin with post ideas on different social media avenues. And as a result, you will lose the reputation you have created if you juggle more than you can handle.
6. Trying too hard
As a rule of thumb in marketing (and in general) – too much of anything is bad. Don’t stuff your feed with unwanted and inappropriate posts just to get the attention of your followers. Get hints from your competitors’ feeds, and find out why their posts are doing better.
Another important thing to note is that you cannot set your account to private and have any hope of attracting people to your feed. It just won’t work. I hope you found these tips useful to some extent for your Instagram. A lot of people have followed these basic guidelines to effectively market and promote their products on social media.
Guest post from Sara George