This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways.
Four things you need to know about visual content creation
Consumption of content: We now ingest substantial content daily through tablets, mobile and the social web. Users move through content quickly, so your brand’s messaging needs to be to-the-point and concise.
Storytelling is as old as time: Cavemen used visual content (i.e., drawing pictures on walls) to tell stories. This is making a big comeback via social and the social web and is being leveraged by brands and organizations.
Visual language is understood by all: Think of the universal symbol for mens/womens restrooms or a sign with an airplane on it, which denotes airport. One of the advantages of creating visual content it is easy to convey meaning through symbols, icons and imagery, and tell stories without words.
Each social network is unique: Facebook, Twitter and LinkedIn all behave differently and reach different (and sometimes overlapping) audiences. Outside of the U.S., other countries have social networks that are prominent in their regions. Know your audience(s).
Visual Content: The Future Of Social Media Marketing?