Everybody’s on LinkedIn—even celebrities are on this social platform known for networking. And while this may not be the platform you go to for fun, it is the platform you should be on for professional connections.
According to numbers from LinkedIn’s Sophisticated Marketers Guide, there are more than 400 million professionals are on the platform. If you want to talk to leaders, savvy thinkers, ideators, marketers, communicators, head to LinkedIn. If you want to grow your business, and show off your skills to current and potential employees and clients, head to LinkedIn.
But don’t just be there—be part of the community.
This is how you can set yourself apart from the millions of users. This is how you can position yourself and your company as a thought leader and drive your business.
Increasingly, one way to do this is through native video on LinkedIn, which launched in 2017. You can start a video ad campaign, embed videos or upload and create on LinkedIn’s platform, which, it should be noted, are often more effective. You can share product launches, promote company news, drop insider offers and exclusive looks, and tell stories and introduce key figures.
Sure, you could similarly share these updates through static images or text. Video is one more avenue to connect. Additionally, data from LinkedIn suggests viewers spend more time with video and may be more likely to start conversations around video content.
LinkedIn is interested in pushing its community toward using more video too: In February, the company launched a live video feature in beta. The company continues to pilot live video streaming with a few broadcasters. The feature isn’t currently available to all members, but LinkedIn does offer an option to apply to become a live video broadcaster.
For everyone else, LinkedIn also offers support and encouragement to pursue the creation and uploading of original videos.
LinkedIn Marketing Solutions has a quick guide to using video on LinkedIn, and even goes as far as helping participants consider why video might be important to their strategy. (There’s also LinkedIn’s special Tech Marketer’s Guide to B2B Video.)
If your objectives include building brand awareness, encouraging clicks and new viewers or driving leads to your website, LinkedIn argues posting video on the social media platform is good for you.
As with any video strategy, it’s important to do what’s right for you and your audience. Come up with an idea and see it through, then look at the feedback and adjust. Adding in video doesn’t mean eliminating all other content and touch points. But it does offer a way to set yourself apart from others and create another opportunity for viewers to connect with you.