Hello, and welcome to the Theory of Marketing Relativity podcast. I'm Jess Burton, a marketing specialist here at Epic Marketing Consultants Corporation. Let's talk all things marketing and merchandising with our Epic team.
Amy:Hi, and welcome to the Theory of Marketing Relativity podcast. My name is Amy Warrington and I am going to be taking over for Jessica Burton, your normal host while she is out for a couple weeks. Today, we decided to have a really fun program for you guys since it's April Fool's. So I'm going to be talking to our copywriter Dara about some of the fake apps and companies that are featured in your favorite movies, books and TV shows. So Dara, welcome.
Dara:Happy April Fool's Day. I feel like I'm playing a joke on myself because I have this computer mouse next to me, but it's not actually plugged in. So every time I want to touch my screen, I'm I'm like, why is my mouse not moving? But that's just really stupid. I I don't know how I feel about April Fool's. I love all holidays. I look for any opportunity to to celebrate or find joy in life. I'm not one for practical jokes. No, I think you might be though, you, definitely you are. Yeah.
Amy:So one year, my boyfriend and I, we were living in this apartment in Bear, Delaware, and there was a squirrel infestation. And they were coming in through the air vents. And you could see them like behind the vent, like my boyfriend sent me a video of the squirrel like looking at him through the vent. So I decided to do an April Fool's joke on him and I created a fake news web page that said killer squirrels found in Bear.
Dara:Oh my god. That's terrifying.
Amy:He's like, oh my gosh, we need to get this taken care of right away, and I was like, calm down. It was just a practical joke. April Fool's. It's all good. But I think that's the best joke I've ever played.
Dara:Okay, well, that's using your skills for entertainment. But actually, that kind of relates great to what we were going to talk about. Because, you know, the idea for this kind of came about from noticing these fake brands, fake apps, you know, in our own entertainment lives. And like, Where do they come from? And ultimately, like, they're not, they're only going to be successful or believable, if there is, you know, good marketing, and like, the infrastructure of design and communications holding it up. And it seems like, our brains are so used to seeing brands that like when we're watching a television show, like you always kind of like, nudge your like partner on the couch when it's like, Hey, I'll have a beer. Like, no one goes to the bar and orders a beer. Yeah, so then they have to introduce these these fake brand names. And then you kind of see like, the same fake beer showing up in all of the television shows.
Amy:Oh, okay, so what, what type of fake beer, do you have the brand because I don't think...
Dara:I know I always see it and it has like, a label on it that looks like it could be Heineken or looks like it could be Miller Lite but doesn't actually say either of those brands on them. So what so one of the fake beers that you might see show up a lot in television shows is Haberkern. I don't even know if I'm saying that right. I am not a beer drinker. So I'm also not a fake beer drinker. Another one you might see like instead of Lay's potato chips. Of course there's you know, a fake Lay's. It's called Let's. I think that's been on Gilmore Girls, a bunch of different shows. And they're not always like
Amy:It seems more like an Utz, kind of
Dara:it does seem more like an Utz, but I think Utz might be too regional.
Amy:Maybe, I think that is only up here, isn't it? Yeah, East Coast. I think so like Herrs.
Dara:I would like, it would be funny if like you had a show that was like created around here and it had Utz and then like people elsewhere just thought that because they weren't familiar with it, they didn't realize it was a local brand. And they just thought it was like the fake brand.
Amy:I feel like Always Sunny in Philadelphia has to a feature Tasty Cake at some point or something like super Philly and stuff like that, that people are probably like no, that's not real. Cribbits are totally like the basis of Philly.
Dara:Yes, we definitely created a pastry that sounds like crumpets, and is spelled completely different and pronounced completely different on purpose.
Amy:I had no idea that Cribbits and crumpets were something different and I really wanted to go to England and get the real crimipit, then I realized that Oh, those aren't the same thing at all.
Dara:Oh, yeah, I would love a crumpet.
Amy:They are selling them on Goldbelly; for $60 you can get a fresh thing of Tasty Cakes that you can buy in the Acme for $2.56, delivered to you anywhere in the U.S. for the bargain price of $60.
Dara:How this is, I mean, these aren't fake at all. But this is reminding me of seeing, I feel like, you know, the past year, especially everyone's looking for comfort food. And so finding those sites where you can like bulk order, Clearly Canadian, which is something I drank a lot as a child, but now is really hard to find. Clearly Canadian, see you don't even believe that it's a real brand.
Amy:I don't even know, yeah.
Dara:This is this is the power of branding. It could be real, it could be fake. Clearly Canadian is real. It's flavored water. And I that's like not even selling it right. I think it has a slight sparkling quality to it. I sound like I'm describing a wine. But it was just, you know, refreshing came in, you know, a blackberry flavor. Various, it, you know, it was more than flavored water. It was Clearly Canadian.
Amy:I don't know about you, but when I was little, and I mean, I was watching the Looney Tunes. And whenever they would have Acme, for like their explosives or any of the little devices that they had on there, I would always go to Acme supermarkets with my mom and wonder where they kept the stuff that Wily Coyote always used to try and blow up the Roadrunner. I didn't understand that Acme was a fake thing in the Looney Tunes, and it wasn't really the grocery store that I was used to going to.
Dara:Oh, yeah, I went through the same thing myself. And I think it's like, weird, like, fiction reality, like bumping up against each other. Um, but yes, they're definitely two separate things where you cannot buy like a 5000 pound anvil at Acme Supermarket.
Amy:What are some of your favorite fake apps that you've seen are fake apps, or companies or brands that you've seen in movies or books? Like, what are some of the ones that you just think, Man, I wish that was a real thing?
Dara:Well, I think we were talking about some, you know, the companies that are in different movies. And of course, like this would never exist, but like, I do think that Monsters Inc is very cute.
Amy:Oh, my God.
Dara:Like, and I think that that's where, like, you know, the company is, is less of the company is the reason for that story. It's not, you know, created to support you know, it's just a scene or a character, but that is the story. But I just think like, you know, of course, like, let's turn the monsters in your closet into, into a full company with employees and different processes and like little punch cards. And I think they're like, again, like, it's the details that get you to believe it and to be willing to spend your money.
Amy:That like, the children's scream is what powered Monstertropolis, I don't remember what the town or the city was called. But like, yeah, that, you know, it was actually for a purpose. They weren't just scaring children to scare them it's because that's how they had their power grid and everything was tied into these children's screams. And like, you know, the top performing monster was like, hailed as like this awesome person, kind of like people celebrate top performers in regular companies. So I thought that that was also a really cool kind of parallel and then when they took it back to Monsters Inc. University, it was like, oh, okay.
Dara:Yeah, got it.
Amy:Skills before you can get into the work world.
Dara:Yeah, and then of course, the idea can keep generating because it's like, where do you trade the monsters? How did they get to know each other? You know, there's so many there's I love like, there's like the sushi scene. I'm like, of course, you'd have to create a fake sushi place in the fake monster city for the fake monster company employees to go out on dates. So cute.
Amy:Yeah, it is super cute. Um, let's see. So one of my favorite, I think fake things that I really wish was real was Ollivander's Wand Shop. But I also think it's super cool that Universal Studios has been able to create an entire town and entire area in their theme park where like, you can go and you can completely immerse yourself in every single area of Harry Potter that you wish was real, and you almost get to live like it was. So I think that's really cool that they were able to take all of those just precious elements from a book and bring them to life and just make it feel like you're actually in there and living it like I am so excited to go to Universal Studios in November and get my little wand. And you better believe that my 33-year-old self is going to be in my wizards robes with my scarf and my wand running around like I was five or something. But I'm so excited about it. I think thatll be so much fun. I remember one of the fake beers and when you were talking about the fake beers, I was trying to remember what it was called. From How I Met Your Mother and the really geeky guy and he ends up brewing this like amazing beer but he calls it Wharmpess.
Dara:He calls it what?
Amy:He called it this, but when you say it, it sounds like warm piss, and that's like the last thing you want to think about when you're drinking a beer. But apparently he made it into something that was super awesome and whatnot. So I thought that was really funny as well.
Dara:Yeah. And like the thing is, I feel like that could happen in real life. Like, you could know that person who accidentally created like called I mean, this is where marketing companies come in, because someone has to tell you what your name might sound like, you know, when it's pronounced very quickly, or when, what is this like the downfall of fonts? When you use a different one, and like, your branding looks completely off?
Amy:Yes. Yeah. It's like I remember when I guess it was back in the early 2000s. When it seemed like everybody was updating their logos like Wendy's redid theirs, Applebee's redid theirs, Ruby Tuesday, like, it seems like every single company was just like, okay, we need to get away from our 90s branding and bring it into like something new. And I remember just being so jarred like the first time I saw some of those new logos come up, like I remember, the one I just hated, was the new Verizon logo. It was like, they took that cool checkmark that went all the way across and seemed to like, bring the logo together. And now it's just like circle with a little check. And I was like, I just didn't understand that branding change, and then didn't Gap change, and then everybody hated it so much, they had to go back to what it was before.
Dara:I guess I was not paying enough attention to Gap and Verizon. But during this, this change of the times. And now, of course, you know, the big thing is for everybody to have an app, I think like on one of our most recent podcasts, Jess was talking with a boutique that was launching their own app. So now I just like expect everyone to have an app. But then like, it's kind of funny, like when I was thinking about, you know, talking with you, like, is it even possible to go through lists of like, is this app real or fake? Because there could be an app for almost anything.
Amy:And multiple apps for almost anything.
Dara:Yeah.
Amy:Like, I remember when I was working at another company, and we were trying to develop this one app for motorsports enthusiasts, and whatnot. And we thought that we had this super huge original idea. And then all of a sudden, I was getting all of these notifications for apps that were just like it and it was like, Oh, no, we have all this competition. What are we going to do? How are we going to make ours better?
Dara:Yeah.
Amy:But I think it's also a good thing, because then you have that exact thought, Oh, no, how are we going to make ours better? How are we going to keep up with demand? And how are we going to make sure that the product that we're putting out there is better than the other ones? And how are we going to keep our people engaged? And how are we going to make people want to open our app every day as opposed to other people's apps or basically any other app, because I mean, it's not just the apps that are similar to yours that are going to be your competition, it's anything that somebody can open, that's going to take the focus away from what you have to offer. So and that's I read the other day that gambling apps are really getting into some hot water because they are targeting gamblers that have addictions and are able to step away from gambling with offers for them to keep going and all of these like horrible things because they can track everything that you guys that you do online, like they can see the bets that you go for, the bets that you don't, and they know how to get into your psyche. And that rewarding behavior that Facebook kind of made. Like they made that like they're the ones who kind of figured out that those notifications, keep people coming back, because you want to see what somebody said, you want to see what that new thing is. So it's kind of like this addictive behavior, those like little hits of serotonin, that keep people coming back to different apps. And I think that that's really scary, but also interesting, too.
Dara:Yeah, I think that social media apps like, you know, hopefully, now talking about some of the more positive sides, not involving gambling, but there is like that merge of scary and interesting with feeding curiosity. One of the reasons we one of the things that perked my interest in the world of fake apps and brands. As I was reading a book this past year, it was a murder mystery, One by One by Ruth Ware. And it involved characters that are it's an entrepreneurial startup, and they all work at the same app called Snoop.
Amy:What does Snoop do?
Dara:Snoop, it's sort of like a Spotify, except it allows you to spy on what another person is listening to. So you it could be a celebrity, it could be a friend. So like you could you could snoop on anyone's music. So I could snoop on like Amy's playlist or I could snoop on Madonna's playlist. And like, whatever you're listening to, they're listening to. And then it stops, like, as soon as they like, turn off their app, like, if you're in the middle of a song, like, it'll just stop. And so I was like, this is like, I feel like I can't come up with one app. And here is this author coming up with a fake app. And I was curious how she came up with it. Um, and she said that, in an interview with Library Journal, she just thought that social media was fascinating. So she wanted to work it in. But that she was also curious about this idea of, you know, being able to snoop on someone to like, listen in. And then what's kind of weird is that, like, it does feel like something that could happen in reality, because then she mentioned that like, and this is something that happened, I think, after the book came out, but seeing that video of Snoop Dogg sitting in his car listening to Let It Go, like this private moment, but like, doesn't that that could be like the real genesis for the Snoop app. Of course, there is a Snoop app that already exists. And it just, it connects all of your money. So it's like an app that you can use to snoop on your own personal finances.
Amy:Oh, that's kind of cool.
Dara:Yeah, so it's like, if you have a good name, like it like it works in either case, like one is real one is fake. But I don't like I don't if I had asked you the question, like, there's an app called Snoop, what do you think it allows you to do? Does it allow you to like, track all your money? And like, look at all of your credit card and banking accounts at once? Or does it allow you to snoop on people's music? Like, which one is real? Which one is fake?
Amy:I wouldn't have picked any of those. So I don't know what this says about me. But I would have thought that it means that I could like snoop on people's profile, or see who was like looking at my profile.
Dara:Oh, yeah. Like the like, you go into like dark mode or something. And you can look at, like Instagram and LinkedIn, and they're not going to get a notification.
Amy:Yeah, that's what I would think it was.
Dara:Yeah, another great idea for an app real or fake, it could already be out there.
Amy:It could already be out there. In fact, I feel like I get those on Instagram all the time. And it's like, online affairs are so easy to cover up, like and then it's like, I don't know, you're supposed to download it. It's supposed to tell you if your partner's like cheating. I'm just like, you need to download that app. Maybe you just need to have a conversation with your partner instead of trying to snoop and spy because I feel like there's more issues in the relationship at that point. I had an idea for an app, but I have no idea how I would ever do it. But I thought, how cool would it be, if you could take all your streaming services, like if you have HBO Now, Netflix, Hulu, whatever it is, put them all together. And then that app will give you the recommendations that are most likely that you'll enjoy from all of them. So like, you know, I love true crime. I am one of those stereotypical women who just relax with a glass of wine and watch some heinous murder shows. And like, I would love it if I could have some app to put all of them together. And then they could give me Oh, this one on Hulu would be great for you or this one on HBO Now, you want to you want to watch next like, I thought that would be cool. I don't know if it exists yet. But that doesn't. I just came up with it right now.
Dara:That would be so helpful. I am. I do movie nights, every couple weekends with friends that live in a different state. And so like ahead of and I know that there are you can do like the live watch parties, but we do it super old school where we just like pick a movie and then text text each other throughout. But it can really be a struggle to pick out the movie. Because it's like one like it's like you're all in the video store at the same time in a different aisle. And like everyone's like running to each other and being like, what about this one? What about this one? So not only do you have to pick out something that you all want all want to watch, then you all have to make sure that it's on the streaming service that you have, and that they have and that no one has to buy anything. And like that can take up like a half hour of the evening in itself.
Amy:Oh, absolutely. I know that Zach and I whenever we go to watch a movie, it's like okay, let's just pick one because we are going to sit here and scroll through for another 45 minutes and then just come back to the one we were like, eh, let's just try it. Because it's like almost like there's too many options at this point.
Dara:Too many options. Yeah, I would also love it. And I think I am kind of seeing this on Netflix now where you can just like it'll just start playing something random. But like being a child who grew up with, you know, cable and not streaming platforms, I do sort of long for the days of, of just channel surfing, like, just let me channel surf because I can't make a decision and at least if I were channel surfing, I would be watching something.
Amy:Or what was that meme like kids today will never know the rush of trying to run to the kitchen and get a snack during the commercial break while your sibling screams it's on, it's on!
Dara:Oh, yeah, I need like a fake commercial break too, in the middle of it.
Amy:I mean, it's nice that you can pause, but it's just not the same.
Dara:It's not the same. And then you have to figure out exactly when you want to pause and there, just I need fewer decisions in my life.
Amy:And then like, if you're watching something that was originally made for TV, traditional TV with commercial breaks, then you have to sit through a bunch of recap really, like we already did this. Like, I already know this, let's move on with the story. Like the History Channel ones are the worst. The Mystery of Skull Island or something. It's like, every time if you watch the first episode, you're like, Oh, this is awesome. This is so cool. And then you watch the second episode, and you have to get through the first half of the entire episode before they even tell you anything new. Because they just recap the first episode the whole time. And it's just like, in a normal format, where it would come out a week apart or whatever, and had commercial breaks that made sense, because you needed to be reminded. But when I am binge watching 17 episodes in a row, I don't need to keep going back and forth to the last episode. Just tell me the new info. Did you ever find the treasure? And no, they didn't find the treasure?
Dara:Maybe you need like a lock box where it's like you're not going to watch the next episode until a week later. So then the recap makes sense. Although, then you can't watch it.
Amy:Yeah, like with your ice cream or something? Like, no, I'm putting this lid back on. I can't get back into this for 24 hours. Yes, cuz I have to do that. I have no control when it comes to television. But no, that's super, super funny. And then another app that I wanted to do was if you're watching a show on Netflix or something and you like somebody's outfit, you could scan it and then buy it. But I hear right hear that that is already starting to come
Dara:Oh, yeah. out. But I don't know if that was fake news or not. I think so I know there are different blogs that it's like As Seen on TV, and different Instagram profiles. But I don't I don't know of anything that makes it you know, like a seamless experience. I feel like that could definitely be coming to Amazon because already like if you watch on Prime they have the IMDb LinkedIn.
Amy:Yes. Yeah. So I think it's kind of starting and I'm like super super pumped about it. My wallet probably won't be but like, I'm very excited.
Dara:Yeah, you're over there. You're talking about watching the History Channel. I watched The Nanny reruns lately.
Amy:What streaming service is The Nanny?
Dara:It's on Roku.
Amy:I don't have Roku.
Dara:There are only like a couple seasons available at a time and you do have to watch it with ads. So I do get my ad breaks. But I do there's a Instagram, what Fran wore. And then I mean, you can't buy any of her outfits because you know they're insanely customized. And I think some of them you can because I've heard like similar. Anyway, you know, I love The Nanny I love. I love the idea of being able to watch TV and shop at the same time. I support that app.
Amy:I support that too. Well I'm now on Comcast and stuff they do have it set up so that you're watching Comcast and you can get delivered ads and then depending upon what you watch there and how you interact online and your social media and stuff, they'll also serve you additional ads like the same ad that they have on the TV but then they serve it to you on your different platforms. So it's like extra reach for their advertisers, which is really cool but also extra ability to target those people that are going to be most interested in your ads. I know that that was one of the cool things that when COVID hit and everybody started watching a lot more TV than they used to and doing more streaming and everything, it was one of those we should actually look at TV again at like for some of our clients for because TV has always been like a it's really expensive so I do it but now like costs are down you can like get really targeted with your advertisements and it's it's really cool kind of how technology has allowed for even mass above the line marketing tactics to kind of come a little bit closer to that more intimate below the line really targeted type marketing so.
Dara:And then I think you can also look to TV and movies and books like for creative inspiration I think we're talking about you know being able to more seamlessly shop when you're watching TV. And now I'm thinking about did you watch Upload on Amazon Prime? It's a c ol show about it's about a dig tal afterlife.
Amy:No I did watch Upload, yes, and then you die and then like there's somebody and they can like you can pay to go to this thing.
Dara:Yeah, so then so basically like your conscious is living in a digital afterlife, but then it's sort of like you become a character in a video game or something. Because then like, if you want to change clothes or if you want like to eat something for breakfast, it's like, it's your life is an in app purchase.
Amy:Yes. And you have to have so much money in it in order to like, keep up with your after lifestyle. And like if you pay more money, you get a better view. Yeah, that was crazy. Yeah, that was a cool show. That one was very, very different.
Dara:Very, very different is the review.
Amy:Did you watch the documentary on Netflix of the last Blockbuster?
Dara:I did not. But that does sound like something I would watch.
Amy:I think it's still open. It's still open. But it's barely hanging on there. But like, all the memories came flooding back, like just seeing it go into the store, I smelled it. I could smell the Blockbuster store. Like it just had that certain smell to it with the carpet and the popcorn and the videos. And it was just so nostalgic. And I felt so old because like, all of a sudden, all of these things from my childhood, like they don't exist anymore. And my niece is like, what is that? Or she'll be like, how do you say roll the window down? Or something like say all these different things? And I'm like, Oh, my God, you don't know this. I'm so old.
Dara:You need to package the Blockbuster experience. Get yourself like the Blockbuster candle. Get some
Amy:candles, don't they? I don't know where they have a Blockbuster candle? I think so. Do you think so. But that would be a really cool. It'd be fun. Nothing better than going to the video store on a Friday and picking out a movie.
Dara:It's funny that we think of apps that make our lives easier. But now we're trying to think of apps that just triggered nostalgia. And could it could be argued that we do want these things to make our lives more complicated. Like the movie like we're over seeing videos directly on our screens. And now we want to get back like the experience of being in Blockbuster.
Amy:And how many apps are too many apps like how many apps do you think you have on your phone? And how many do you actually think you use?
Dara:I have no idea. I also I'm really bad at organizing my
Amy:Like I probably have, I never use any of the apps I apps. download. I probably got at least 200 apps on here. And I might use 10 of them. Like I use the ones for my credit cards and my bank, Venmo obviously, but like I don't play games, I don't I tried to stay off of social media sometimes. I know I work for a marketing firm that specializes in social media. I tried to stay away from it. But you know, um, but yeah, it's kind of crazy. Like, I look at my news app. So I wonder if that's like something. Because when I was younger, I was really on apps all the time. So I wonder if it's like an age thing. It's like, you know, you're more interested in using more apps that spread a larger breath, when you're younger than you are when you get older, because then you kind of get set in your ways and only do certain things. But yeah, so back to the April Fool's thing, and the fake apps and fake things and movies and TVs and books, I'm trying to think of like some other really good examples of like, fake companies that just, you wish they kind of are real. I mean, they seem believable. You know, like Gordon Gekko in Wall Street. Like, that's got to be so true, and like close to the fact of what actually happens. But then you've got like, Men in Black and MIB and all of that, like Hurt Society and everything. And like it makes kind of sense, because I mean, there's all these things that are happening that we don't see in the real world. So it's like, I wonder, sometimes I wonder like, what the government really does have going on like with some of the things like is Men in Black real? Do they have an alien thing? I mean, they did admit to whatchmacallit UFOs being real. I mean, they didn't admit to them being alien or anything, but they suggest there's real such thing as UFOs. When did that happen? Was that April of last year?
Dara:I don't think I've been following the UFO news.
Amy:It came out. It was like between murder hornets andAustralian wildfires, I think or something. It was like, at that point, there had been so much bad news in 2020 that people were just like, UFOs,whatever. It's fine. That's the least of my worries right now.
Dara:I think they get into talking about your experience of wanting to go to Harry Potter World and you know, talking about movies that have these seemingly realistic things like thinking about being able to visit like the set of like the diner in Seinfeld, the coffee shop in Friends like they feel like extra real because, you know, you're used to seeing them and they could be real and then in this case, they actually have become real.
Amy:Yes. Yeah. And then also and this is going to just sound very strange, but I still hope that Ingen from Jurassic Park will one day be a real thing. Maybe not with the dinosaurs getting loose or anything. I mean, there's been six movies that say why that's a bad idea. But I still really want like for something like that to exist, I think that'd be so cool. And then like the superhero films, like Marvel, and well, I like Marvel a lot better than the other ones, because, you know, whatever. They're better movies, but like Stark Industries and all those cool gadgets that he comes up with. And it's like, I wonder what day it will stop being science fiction, and it will start being science fact, because there have been so many movies that like you watch again, and that technology already exists, or it's already out of service. You know, like we've we've come leaps and bounds. And like, I remember on a Friend's episode when Pete was doing a video chat on the like, regular 13 inch computer monitor screens and everything. And it was like this huge, big deal. And I was like, oh, man, I wonder if that'll ever be a thing. And now it's so commonplace. Like you and I are literally video chatting right now. And it's like nothing. But 10 years ago, that was something that was unimaginable, like Star Trek, and the watch that you can talk to people, I have an Apple watch right now, like, my sci fi geek dreams have come true. I have a watch, I can talk to and make phone calls on like, it's kind of crazy that there are like people have these, like they've just come up with it in their head. And they've just imagined it, and it's not real. But then eventually technology has caught up with the imagination. And I just think that's really interesting that science fiction has almost kind of shaped how technology has moved forward a little bit.
Dara:Well, I mean, I'm just hoping that the murder squirrels are not going to come real for the sake of you and your partner.
Amy:Well, the good news is that we have moved to a new house and a new neighborhood. And I haven't seen a single squirrel since we've moved in. So I think we have left the squirrels behind. Oh, goodness, well, this has been really, really fun. I've had a blast talking to you about this. Is there anything else that you want to kind of any other favorite apps or books or anything that you want to talk about before we sign off?
Dara:I think I'm out of ideas for today. But I'm sure something we talked about already is an app or is soon going to be an app thanks to either to us or thanks to the Zeitgeist.
Amy:I don't want to like search for some of these things and see if they're actually real. Some of these ideas we've talked about, because that would be super awesome. And if not, I mean, we always have Vince who is our coding guru. Maybe he can find some spare time and start making some of these apps for us that we talked about. That could be fun.
Dara:Thanks for having me. Amy. I will be sure to watch more History Channel and think about how Blockbuster smells the next couple days.
Amy:Yes, thank you for joining me you're gonna have to send me that book that you were reading because I love a good murder mystery. Thank you for joining us. This has been the Theory of Marketing Relativity with your fake host, Amy Warrington and your guest Dara. Thanks for coming, Dara. Bye.
Jess:Thank you all for tuning in this week. We hope this theory is relative to your marketing needs. Make sure you subscribe to get notified of our latest episodes.