Marketing and Advertising: Creative Genius

“The important thing is to not stop questioning. Curiosity has its own reason for existing.” – A.E.

Einstein’s Theory of Relativity revolutionized the study of physics—

Our clients have marketing needs that demand Einstein-size big ideas. They need theories that are relative to their marketing needs... real solutions and real results.

Case Studies

Target the right audience. Motivate customers to action. Generate leads that convert. Drive the bottom line. We have the knowledge, experience, and creativity, as these real life examples attest.

Corpus

Our collection of knowledge—our portfolio—spans strategy, campaigns, print, digital, social media, graphic design, public relations, event management, and more.

Case Studies

Generate leads that convert to sales.

Visitor-centric website redesign, strategic SEO, and LinkedIn ads

Epic Marketing Consultants was retained by an international business-to-business refractory firm to completely redesign its website.

Objective:

Increase brand awareness and generate leads with a new-and-improved website.

Solution:

Harness the power of a sleek new UI/UX website with strategic and well-planned SEO to boost Google rank. Create easy opportunities for online questions and communication. Leverage LinkedIn ads to increase brand awareness and drive traffic to the new website.

Results:

Three weeks after the launch of the new website (supported with a LinkedIn ad strategy), client received a lead via the online form. The lead resulted in a $250,000 sale within the month.

social media contest with woof-off between two dogs dressed in football fan attire

Motivate customers to action.

Social media management, engagement, contest, and ads

As part of our social media management for a $600 million community credit union, we were tasked with increasing brand awareness in Seattle.

Objective:

Increase followers, engagement, and click-throughs to website as goal metrics and key performance indicators for brand awareness campaign.

Smart goals were set that were specific, measurable, attainable (but lofty), realistic, and timely with a campaign length of three weeks during the football season.

Solution:

Create social media contest that centered around Seattle’s love of the Seahawks. Tweets that included a branded hashtag and image showing off Seahawks pride were automatically entered into a sweepstakes.

To increase penetration, we live tweeted all Seattle football games during the three-week sweepstakes period. The campaign garnered national attention and organically expanded to include a “woof-off” between dogs where users were able to vote for a fan favorite.

Results:

Over the three-week course of the campaign, the promotion resulted in 2,000,000 users reached on Twitter, 127,000 message impressions, and over 2,000 clicks to the website.

Membership increased with an additional 875 accounts and deposit assets rose by $2,000,000.

The campaign received earned media with considerable national press coverage. It also won the credit union industry’s highest award for social media campaign of the year.

Drive the bottom line.

Integrated multi-media campaign

As an agency of record, Epic Marketing Consultants defined the strategy and execution for a multi-channel campaign for a large state-chartered credit union.

Objective:

Increase membership count, deposit assets, and loan portfolio with integrated advertising campaign.

Special loan rates were made available for the campaign that ran for three months over the summer.

Solution:

After extensive research and media outlet negotiations, Epic pursued a multi-channel strategy that highlighted limited-time home equity and auto loan rates. Channels included television, radio, billboards, direct mail, digital signage, outdoor banners, social media ads, print ads, and in-branch signage.

Results:

The very successful three-month campaign resulted in $22 million in loans, over 1,000 new members, and an increase in assets of $12 million. The campaign went on to win best-in-class for the credit union industry.