Marketing and Advertising: Creative Genius

“The important thing is to not stop questioning. Curiosity has its own reason for existing.” – A.E.
Einstein’s Theory of Relativity revolutionized the study of physics—

Our clients have marketing needs that demand Einstein-size big ideas. They need theories that are relative to their marketing needs... real solutions and real results.

Case Studies

Target the right audience. Motivate customers to action. Generate leads that convert. Drive the bottom line. We have the knowledge, experience, and creativity, as these real life examples attest.

Corpus

Our collection of knowledge—our portfolio—spans strategy, campaigns, print, digital, social media, graphic design, public relations, event management, and more.

Case Studies
Generate leads that convert to sales.

Visitor-centric website redesign, strategic SEO, and LinkedIn ads

Epic Marketing Consultants was retained by an international business-to-business refractory firm to completely redesign its website.

Objective:

Increase brand awareness and generate leads with a new-and-improved website.

Solution:

Harness the power of a sleek new UI/UX website with strategic and well-planned SEO to boost Google rank. Create easy opportunities for online questions and communication. Leverage LinkedIn ads to increase brand awareness and drive traffic to the new website.

Results:

Three weeks after the launch of the new website (supported with a LinkedIn ad strategy), client received a lead via the online form. The lead resulted in a $250,000 sale within the month.

social media contest with woof-off between two dogs dressed in football fan attire
Motivate customers to action.
Social media management, engagement, contest, and ads

As part of our social media management for a $600 million community credit union, we were tasked with increasing brand awareness in Seattle.

Objective:

Increase followers, engagement, and click-throughs to website as goal metrics and key performance indicators for brand awareness campaign.

Smart goals were set that were specific, measurable, attainable (but lofty), realistic, and timely with a campaign length of three weeks during the football season.

Solution:

Create social media contest that centered around Seattle’s love of the Seahawks. Tweets that included a branded hashtag and image showing off Seahawks pride were automatically entered into a sweepstakes.

To increase penetration, we live tweeted all Seattle football games during the three-week sweepstakes period. The campaign garnered national attention and organically expanded to include a “woof-off” between dogs where users were able to vote for a fan favorite.

Results:

Over the three-week course of the campaign, the promotion resulted in 2,000,000 users reached on Twitter, 127,000 message impressions, and over 2,000 clicks to the website.

Membership increased with an additional 875 accounts and deposit assets rose by $2,000,000.

The campaign received earned media with considerable national press coverage. It also won the credit union industry’s highest award for social media campaign of the year.

Drive the bottom line.

Integrated multi-media campaign

As an agency of record, Epic Marketing Consultants defined the strategy and execution for a multi-channel campaign for a large state-chartered credit union.

Objective:

Increase membership count, deposit assets, and loan portfolio with integrated advertising campaign.

Special loan rates were made available for the campaign that ran for three months over the summer.

Solution:

After extensive research and media outlet negotiations, Epic pursued a multi-channel strategy that highlighted limited-time home equity and auto loan rates. Channels included television, radio, billboards, direct mail, digital signage, outdoor banners, social media ads, print ads, and in-branch signage.

Results:

The very successful three-month campaign resulted in $22 million in loans, over 1,000 new members, and an increase in assets of $12 million. The campaign went on to win best-in-class for the credit union industry.

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The Epic staff brings...
knowledge, experience, and energy to every project. The feedback has been nothing short of phenomenal.
Shaun Sutherell, Director, Professional Programs, Division of Professional and Continuing Studies, University of Delaware
The team at Epic Marketing...
has been invaluable to us. They understand our brand and have grown our social media presence immensely. We appreciate their creative tactics and tireless efforts.
Connie Vizitei, Vice President of Marketing, AllSouth Federal Credit Union
Epic is swiftly able...
to recognize weaknesses and opportunities when it comes to your online presence. Then they come up with an exceptionally creative and forward thinking solution for your organization!
Ryan Haydu, Administrative Director, ChristianaCare Kidney Transplant Program
The personalized service...
that we get from Epic Marketing is unlike any other company we have ever worked. Through their efforts, we steadily climbed our industry’s list of credit unions using social media and we have remained in the top ten for years. Thank you, Epic!
Heidi Cleveland, Chief Marketing Officer, Verity Credit Union
Working with Epic...
is a seamless, satisfying experience with individuals who take a personal interest in the success of your business. They take the time to answer any questions and research options before presenting a custom solution.
Chris Ciani, Investment Advisory Representative, LUSP Trust
Consummate professionals ...
that are knowledgeable and proactive. We highly recommend Epic to anyone looking to make an impact with their marketing.
Doug Troskey, CEO, Community Powered Federal Credit Union
The team at Epic...
has re-invented themselves over the years and kept pace with the changes, anticipating those changes and has emerged as a leader in an ever-changing industry.
Ken Grant, Manager, Public and Government Affairs Delaware, AAA Mid-Atlantic
I can give Epic Marketing the 30,000-foot view...
and they return with an exact, detailed picture of what I am trying to convey.
Joe Amellio, CEO, Post Office Credit Union of Maryland, Inc.
I know...
that I can count on Epic Marketing to deliver a sound strategy and flawless execution!
Patricia Cannon, Director of Special Projects, State of Delaware: Division of Small Business
Our company...
has worked with Epic Marketing for only a short time, but we couldn’t be happier. Epic truly feels like part of our team. Their project management, media development, and creative designs are all top-notch.
Sandra Burton, President, PondHawk® by LINNE Industries
Epic’s expertise and knowledge...
never ceases to amaze. From the beginning, they were incredibly professional and efficient, seeing us through not only an expansion, but also a merger. If you’re looking for out of the box advertising tactics, call Epic.
Don Briggs, CEO, NEA FCU
Epic is creative...
knowledgeable, and easy to work with. They’re flexible and responsive ... plus they’re very nice people!
Ralph Grizzel, CEO, Thermal Tech Concepts
General Electric
University of Delaware
Verity Credit Union
Christiana Care
AllSouth
Delaware Health and Human Services
Kendal Communities
NCPD Federal Credit Union
Rath Inc
Delaware Department of Labor
Community Powered Federal Credit Union
Duquesne University
PondHawk
Affinity Credit Union
Delaware Health Information Network
Lodge Lane
Aspire Federal Credit Union
City of Newark Delaware
Delivery Circle
Freedom Bank
Delaware Emergency Management Agency
Ambit Energy
McGrawHill Federal Credit Union
Wilmington Grande Prix
Delaware Department of Human Resources
Del-One Federal Credit Union
CE Solutions
Wilmington Downtown Visions
Scient Federal Credit Union
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