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Is Your Brand Sharing its Content Enough on Social and the Social Web?

Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.

Source: www.searchenginejournal.com

For many organizations and brands in the United States, there are three core social networks in their marketing mix: Facebook, Twitter and LinkedIn.

These social networks are not all alike. Each social network behaves differently, reaches different audiences and ultimately serve different functions (although overlapping is likely).

When brands share on social media, creating awareness and expanding reach are usually primary goals.

But brands can (and should) also be thinking about things such as customer service and engagement as well as lead generation and transactions.

When it comes to increasing reach and reinforcing brand awareness via social media, there are many additional networks, communities and tools that can be leveraged.

This content marketing 101 list maps out some of those options. Among our favorites at Epic are SlideShare, Visual.ly, Scoop.it and Reddit.

Which social networks can your brand leverage beyond the big three?

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Disruptive Technologies: A Business Threat or Opportunity?

Time Magazine cover with Shawn Fanning of Napster“April 13th, 2000. The day the music industry and the internet became best frenemies forever.

That’s the day Metallica v. Napster, Inc. was filed in the United States District Court for the Northern District of California — a case that would come to national prominence, pave the way for Steve Jobs and Apple to create the iTunes and iPod juggernaut, and ultimately lock the tech and media industries in a battle that rages on to this day.”

Source: www.theverge.com

The music business is just one of the many industries who have seen their whole model threatened and upended by Internet and digital.

The cause? Disruptive technology. Specifically The Internet and digital media.

There are three ways for businesses to respond to disruptive technologies such as the web and social web.

The first is to embrace and lead with them.

Let’s build something really cool with this. Let’s radically change the way we build and deliver things to customers. The old way of doing things isn’t going to be here forever.

The second is to ignore and see what happens.

Let’s keep doing things the way we’re doing them. If wait this out, maybe it will pass. What me, worry?

The third is to reject.

This isn’t an opportunity, this is a threat. The threat must be contained. Let’s continue to self-validate our existence.

The ideal place to be is leading and leveraging disruptive technology to create new solutions and efficiencies.

When your head is in the sand, you can’t see what’s happening around you or how your competitor is planning to outpace you.

Rejecting disruptive technologies outright is tantamount to denying reality. Things can and will change whether you like it or not.

Don’t create margins or opportunities for the competition to surpass you because you’re ignoring or rejecting disruptive technologies. Embrace them.

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Top 5 Social Media Marketing Takeaways from #SMMW15

social media marketing - visual content“This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends report.”

Source: www.business.com

The state of social media marketing in 2015 is complex and #smmw15 may have seemed overwhelming for some attendees, but many overarching takeaways can be gleaned.

From the list of 30 stats from Social Media Marketing World #smmw15, we’ve compiled five of the most important trends with one-sentence summaries.

1. The reason why visual content is becoming increasingly important across the web and social web: The human brain processes visuals 60,000 times faster than decoding text. – Pam Moore

2. Why your brand needs to be monitoring social networks for customer feedback:
42% of people that complain about your company online expect a response. – Jay Baer

3. The importance of responding to online complaints: Responding to a complaint increases advocacy by 20%, and not responding drops advocacy 43%. – Jay Baer

4. Why your brand needs to consider paid advertising for its Facebook page: You will only get a 1-6% organic reach on your posts in Facebook.

5. How social recommendations truly influence purchasing decisions: People are 70% more likely to make a purchase based on a friend’s social media updates. – Mark Schaefer

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How Hiring a Journalist Can Improve Your Content Marketing

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment..

Source: www.contentmarketinginstitute.com

Storytelling and content marketing are becoming increasingly important for brands and businesses.

And while many people on your staff may be “pretty good” at writing, pretty good isn’t good enough in a competitive market where content is becoming king.

Journalists and writers are highly skilled at communicating both elementary and elaborate concepts. They can cut to the chase, capture an audience’s attention and convey key messaging.

Don’t leave your storytelling and content marketing to chance.

Telling the story of your business, describing the value you bring to your audience and explaining why they should interact, engage and do business with you can be difficult to do when you don’t have the writing team in place.

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Should You Hire a Social Media Manager? The Answer is Probably Yes

social media manager

“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”

Source: www.business2community.com

Assigning social media management responsibilities to a full-time staffer who already has a “full plate” is one of the most common problems we encounter.

This creates predictable outcomes and pain points for businesses who don’t have the right talent in place to manage social media:

1. Social media is treated as an after-thought.

2. No strategy is ever created for a business’ social program, let alone executed.

3. Social media programs often become abandoned.

Managers, often make the assumption that millennials are best-equipped to handle social media, even if they lack significant experience. That is often not the case.

Whether your business hires an in-house social media strategist or brings on a marketing firm, there’s no question that social media marketing requires identifying goals, aligning social strategies with marketing and PR strategies and having dedicated resources in place to measure, react and ensure success.

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5 Hacks To Write the Headlines Your Readers Want

Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want.
Source: www.searchenginejournal.com

One of our favorite strategies to create headlines that resonate is this:

Cut to the chase and accurately and succinctly describe what your content is about.

Misleading your readers with deceptive headlines or a promise that you can’t deliver on only creates frustration and potential mistrust.

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Social Media: Time to Pay Up?

social media

Is organic social doomed? Sean Ashcroft investigates.
Source: b2bmarketing.net

The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing.

The upside is this: Paid reach on social almost forces businesses to rethink their audiences and use targeting to ensure their message is seen by the audience they actually want to reach.

In other words, the decrease of organic reach on social creates an opportunity for marketers to target their audience wisely.

And that’s a good thing.

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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

twitter engagement

Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy.
Source: blog.hubspot.com

In 2015, there is no question that people are talking about brands and organizations on social media.

Businesses need to be aware: Customers are using social media to communicate and interact with brands and organizations.

Don’t leave your customers or potential clients hanging on social media by not monitoring the conversations and participating when appropriate!

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200+ Social Media Tools and Resources for the Social Media Manager

We love great social media tools and resources!

Here’s a Pinterest board with more than 200 hand-curated resources: Social media nerd stuff

It is a quintessential collection of information collected with social media nerds in mind.

 

Social Media Tools and Resources on Pinterest

Our top five favorite social media tools and resources:

1. How to run a successful Instagram contest.

2. 25 awesome social media tools your brand should be using.

3. How to use Twitter for business.

4. What social media means for customer service.

5. Creating a social media content calendar.

 

Have fun digging through and let us know what you think.

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Visual content: The Future of Social Media Marketing? [Infographic]

This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways.

Four things you need to know about visual content creation

Consumption of content: We now ingest substantial content daily through tablets, mobile and the social web. Users move through content quickly, so your brand’s messaging needs to be to-the-point and concise.

Storytelling is as old as time: Cavemen used visual content (i.e., drawing pictures on walls) to tell stories. This is making a big comeback via social and the social web and is being leveraged by brands and organizations.

Visual language is understood by all: Think of the universal symbol for mens/womens restrooms or a sign with an airplane on it, which denotes airport. One of the advantages of creating visual content it is easy to convey meaning through symbols, icons and imagery, and tell stories without words.

Each social network is unique: Facebook, Twitter and LinkedIn all behave differently and reach different (and sometimes overlapping) audiences. Outside of the U.S., other countries have social networks that are prominent in their regions. Know your audience(s).

social media marketing infographic

Visual Content: The Future Of Social Media Marketing?
Source: www.pinterest.com

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