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Developing Your Social Media Strategy
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Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally,...
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Social Media Marketing Education Programs
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We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...
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Why Credit Unions Should Be On Instagram
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With over 700 million monthly active users, Instagram’s primary age group is 18-29, which is the prime demographic for credit unions to target to grow their membership. What’s more? The photo-centric app shows a human side of your credit union,...
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What You Need to Know About Google Chrome’s Ad Blocking Update
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Google Chrome is used by nearly half of all Internet users, and big changes in regards to how we use the browser are on the horizon. Come tomorrow, February 15th, Google will enforce ad blocking on all websites – desktop...
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Facebook Algorithm Update: What Your Business Needs to Know
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Well, Facebook has done it again on us: time for another Facebook algorithm update. Whenever Facebook posts an algorithm update, the social networking giant changes the types of content people see in their News Feed: some types of content get...
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Is a Blog Right for Your Credit Union Website?
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Is a blog right for your credit union website? The simple answer is yes. A blog is one of the most powerful marketing and branding tools you have at your disposal. A blog for your credit union website accomplishes several...
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Voice Search: What It Means For Your Business
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“Hey Siri, Alexa, Google why is voice search important for my business?” It isn’t too hard to believe anymore that this is an actual question we could ask our phones or our Internet of Things home devices. That’s because voice...
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2018 Credit Union Marketing Strategies: Introducing the Xennial
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As 2017 comes to a close, it’s time to reevaluate what’s worked and what could use some fine-tuning in the New Year. Financial marketing in 2017 focused heavily on capturing the ever-demanding attention of the mobile-first user, especially Millennials. While...
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Local SEO – What You Need to Know
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So at this point you know that SEO stands for Search Engine Optimization. SEO represents the tactics you can apply to your website to make it rank higher on search engines like Google, Yahoo, & Bing. There are many factors...
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Top 10 Marketing Planning Mistakes
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Organizations have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable. The list below details 10 common pitfalls to avoid when planning your...
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