The success of an organization is linked to its strategy.
How do you determine the strategy? How do you know if your strategy is effective?
Here are two terms you need to know if you hope to set and track your social media and marketing goals.
SWOT: Strengths, Weaknesses, Opportunities, and Threats
Before you begin to tweet or post, you need to think about how, why, and when. Performing a SWOT analysis can help you do so. Ask yourself where you need to improve, where you might struggle, where you might have an opening to succeed, and what might hinder your growth. After you answer those questions, you’ll have a picture of where you’d like to end up.
How do you know where to start? It all begins with a SWOT analysis.
KPI: Key Performance Indicator
Social media key performance indicators are quantifiable metrics that show how well your social media channels are performing. They serve to prove the return on investment of the work that went into building those channels. Good metrics means your social team is connecting with your target audience and your brand is hitting its goals.
Your key performance indicators may include your number of fans and followers, how many tweets and posts you produce regularly, response time, and video views. Those are some good places to start, but there are also many other metrics you can track. Feel free to adjust depending on your business and marketing needs.
How do you know if you’ve reached your goals? If you know your KPIs.
