Dara McBride

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How Much Time Should You Leave For Social Media Post-Production?
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Whether producing a podcast or a video blog, speed and timeliness are expected in social media content creation. But failing to give yourself time for post-production will hurt your end product. For weeks, you’ve been watching the cinema blogs slowly...
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Person Recording Horizontal Video of Concert
Horizontal or Vertical? Which Video Style Should You Use
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Social media formats and expectations are ever-changing. But there are reasons to be familiar with both horizontal and vertical video styles. If there’s one constant on social media, it’s that nothing stays the same forever – and that includes the...
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Young troubled woman using laptop at home
Avoid and Recover From These Social Media Faux Pas
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Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...
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Red and Black Mail Box
Email Marketing or Newsletter Marketing: Which is Better?
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There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...
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Open Book Pages on Surface
Word Your Perfect Pitch by Thinking About Actions, Senses
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There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...
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Trust Online Reviews After Asking Yourself These Simple Questions
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Only about 5 to 10% of consumers write reviews. Here’s how to know when an online review can be trusted. Savvy shoppers place a lot of trust in online reviews. Whether good, bad, or mediocre, reviews and ratings have become...
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From Curiosity to Compromise: Winning Strategies for Collaboration
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At odds with a colleague? Instead of feeling frustrated, reframe your situation to focus on creativity. When conflict bubbles up, it can be hard to imagine where things will end up – enter curiosity for successful compromise. Differences are often...
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Use Incentive Marketing to Activate Your Audience
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Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....
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Choosing the Right Podcast Topic Means Finding Your Niche
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A quality microphone. Audio recording software. A web hosting service. While podcasting may be easier than you think, there are several steps to complete before launch. What’s the most important? Zeroing in on the right topic, of course. Choosing the...
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Hashtag Sign Sand Artwork
Are Hashtags Still in Fashion? Learn the History and How to Use Today
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Remember the pound key? Since 2007, the hashtag has been steadily gathering fans and making the most of the #symbol. It's time to learn the history of the hashtag. Where would we be without the humble hashtag on social media?...
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