Dara McBride

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How Does Content Spread For Your Audience?
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Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...
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These LinkedIn Do’s and Don’ts May Surprise You
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LinkedIn launched in 2003, but this social media networking tool continues to be a winning resource – if you keep up to date on your LinkedIn do's and don’ts. Social media networking 101 starts with LinkedIn. Whether trying to grow...
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Give Yourself Time for Social Media Post-Production
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Whether producing a podcast or a video blog, speed and timeliness are expected in social media content creation. But failing to give yourself time for post-production will hurt your end product. For weeks, you’ve been watching the cinema blogs slowly...
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Horizontal or Vertical? Which Video Style Should You Use
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Social media formats and expectations are ever-changing. But there are reasons to be familiar with both horizontal and vertical video styles. If there’s one constant on social media, it’s that nothing stays the same forever – and that includes the...
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Avoid and Recover From These Social Media Faux Pas
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Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...
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Email Marketing or Newsletter Marketing: Which is Better?
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There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...
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Word Your Perfect Pitch by Thinking About Actions, Senses
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There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...
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3 Questions to Ask Before You Trust Online Reviews
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Only about 5 to 10% of consumers write reviews. Here’s how to know when an online review can be trusted. Savvy shoppers place a lot of trust in online reviews. Whether good, bad, or mediocre, reviews and ratings have become...
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Curiosity or Compromise? Think About Collaboration
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At odds with a colleague? Instead of feeling frustrated, reframe your situation to focus on creativity. When conflict bubbles up, it can be hard to imagine where things will end up – enter curiosity for successful compromise. Differences are often...
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Use Incentive Marketing to Activate Your Audience
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Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....
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