5 Quotes on Why We Love Social Media

It’s no secret crush—we LOVE social media.

As a marketing tool, social media is a valuable investment of your time and resources. But it can also be more than that. On social media, we can have fun, find our tribe, feel inspired, flex our creative muscles, and so much more.

We’re not alone in feeling this way. So, with Valentine’s Day on the horizon, we’re thinking about all the ways we love social media and why. 

What makes people love social media marketing? And how can you find love in your marketing, too?

Find inspiration in these quotes.

“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or services. They grow their businesses and brands by involving themselves in their own communities.” – Author Marsha Collier in Fast Company

“Be authentic. Have genuine conversations with people. Build relationships with those that you come in contact with in person and online. Success WILL naturally follow. ” – Digital marketer Kim Garst on Twitter

“You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” – Former former dot-com business executive Seth Godin in  Permission Marketing

“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about.” – Business and behavior expert Chip Heath in Made to Stick: Why Some Ideas Survive and Others Die

And we can’t forget to include Peter Shankman, who shared in Zombie Loyalists: “You get the customers you want by being beyond awesome to the customers you have.”