Social Media

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How Does Content Spread For Your Audience?
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Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...
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These LinkedIn Do’s and Don’ts May Surprise You
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LinkedIn launched in 2003, but this social media networking tool continues to be a winning resource – if you keep up to date on your LinkedIn do's and don’ts. Social media networking 101 starts with LinkedIn. Whether trying to grow...
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Give Yourself Time for Social Media Post-Production
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Whether producing a podcast or a video blog, speed and timeliness are expected in social media content creation. But failing to give yourself time for post-production will hurt your end product. For weeks, you’ve been watching the cinema blogs slowly...
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Horizontal or Vertical? Which Video Style Should You Use
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Social media formats and expectations are ever-changing. But there are reasons to be familiar with both horizontal and vertical video styles. If there’s one constant on social media, it’s that nothing stays the same forever – and that includes the...
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Avoid and Recover From These Social Media Faux Pas
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Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...
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Are Hashtags Still in Fashion? Learn Your #History
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Remember the pound key? Since 2007, the hashtag has been steadily gathering fans and making the most of the #symbol. It's time to learn the history of the hashtag. Where would we be without the humble hashtag on social media?...
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User-Generated Content: From Audience to Advocate
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User-generated content, or UGC, makes your biggest fans the stars of your social media feed—creating community and sharing the burden of creativity. User-generated content is a winning addition to your social media strategy because it has multiple benefits. You likely...
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Accelerated Marketing Is the New ‘Going Viral’
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Seeing your content spread like wildfire is an incredible marketing opportunity. But it can’t necessarily be planned. Or can it? Don’t deny it: Seeing your organization’s content “go viral” is a little bit of a dream. Why wouldn’t it be?...
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Too Big? Too Small? Rightsize Communications for Success
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From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...
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Discover Ecommerce Success With Strong Social Media Marketing
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For retail businesses that hope to thrive, online or otherwise, ecommerce must be part of the strategy. Ecommerce is not only the way of the future, it is the way for businesses to survive in the present day — with...
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