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When Is It Time to Outsource Your Social Media?

by Jess Burton|February 22, 2024November 14, 2024|Social Media

Let's delve into the considerations that prompt businesses to contemplate outsourcing of their social media. What potential benefits lie in this strategic decision? In the fast-paced digital landscape of today, navigating social media is a strategic boon and a significant...

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Gazing Into Our Crystal Ball: 2024 Social Media Trends to Watch

by Jess Burton|December 28, 2023November 14, 2024|Social Media

As we ring in 2024, social media professionals everywhere are reviewing the updates, changes, and trends to keep in mind for the new year. It's time to compare notes! There's no shortage of predictions on 2024 social media trends to...

Organic Social vs. Paid Ad Campaigns: How to Utilize Facebook for Your Business

by Jess Burton|August 03, 2023January 30, 2025|Social Media

Trying to maximize your audience reach? The answer is simple: It’s time to utilize both organic social and paid ad features on Facebook for your business. Organic social and paid ad campaigns each have something to offer businesses looking to...

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Make Your Instagram Bio Shine

by Dara McBride|March 29, 2022November 14, 2024|Social Media

Quick! Describe yourself in 150 characters. That’s the character count for your Instagram bio. As social media users and professionals know, online interactions are often dictated by such counts. Naturally, Instagram sets a limit on the length of your bio,...

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How Does Content Spread For Your Audience?

by Dara McBride|September 27, 2021November 14, 2024|Social Media

Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...

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These LinkedIn Do’s and Don’ts May Surprise You

by Dara McBride|September 21, 2021November 14, 2024|Social Media

LinkedIn launched in 2003, but this social media networking tool continues to be a winning resource – if you keep up to date on your LinkedIn do's and don’ts. Social media networking 101 starts with LinkedIn. Whether trying to grow...

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Avoid and Recover From These Social Media Faux Pas

by Dara McBride|August 30, 2021January 30, 2025|Social Media

Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...

Are Hashtags Still in Fashion? Learn Your #History

by Dara McBride|June 21, 2021January 30, 2025|Social Media

Remember the pound key? Since 2007, the hashtag has been steadily gathering fans and making the most of the #symbol. It's time to learn the history of the hashtag. Where would we be without the humble hashtag on social media?...

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User-Generated Content: From Audience to Advocate

by Dara McBride|June 14, 2021January 30, 2025|Social Media

User-generated content, or UGC, makes your biggest fans the stars of your social media feed—creating community and sharing the burden of creativity. User-generated content is a winning addition to your social media strategy because it has multiple benefits. You likely...

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Discover Ecommerce Success With Strong Social Media Marketing

by Dara McBride|February 28, 2021January 03, 2022|Social Media

For retail businesses that hope to thrive, online or otherwise, ecommerce must be part of the strategy. Ecommerce is not only the way of the future, it is the way for businesses to survive in the present day — with...

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4 Marketing Lessons from Dover…23 February, 2015 | by Nancy Dibert
Social Media Marketing Education Programs16 April, 2018 | by Nancy Dibert
4 Consumer Psychology Principles to…16 October, 2018 | by Nancy Dibert