Social Media

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Are Hashtags Still in Fashion? Learn the History and How to Use Today
by Dara McBride|June 21, 2021|Social Media
Remember the pound key? Since 2007, the hashtag has been steadily gathering fans and making the most of the #symbol. It's time to learn the history of the hashtag. Where would we be without the humble hashtag on social media?...
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User-Generated Content: From Audience to Advocate
by Dara McBride|June 14, 2021|Social Media
User-generated content, or UGC, makes your biggest fans the stars of your social media feed—creating community and sharing the burden of creativity. User-generated content is a winning addition to your social media strategy because it has multiple benefits. You likely...
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Accelerated Marketing Is the Smart Way to Think About ‘Going Viral’
by Dara McBride|May 24, 2021|Social Media
Seeing your content spread like wildfire is an incredible marketing opportunity. But it can’t necessarily be planned. Or can it? Don’t deny it: Seeing your organization’s content “go viral” is a little bit of a dream. Why wouldn’t it be?...
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Too Big? Too Small? Rightsize Communications for Success
by Dara McBride|May 17, 2021|Social Media
From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...
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Discover Ecommerce Success With Strong Social Media Marketing
by Dara McBride|February 28, 2021|Social Media
For retail businesses that hope to thrive, online or otherwise, ecommerce must be part of the strategy. Ecommerce is not only the way of the future, it is the way for businesses to survive in the present day — with...
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Click “Like” or “Love”: The Meanings Behind Social Media Reactions
by Dara McBride|February 15, 2021|Social Media
Is your social media relationship ready for the next step? It’s time to move from “like” to “love.” Learning the true meanings behind social media reactions “like” and “love” could be just as helpful to marketers as it is to...
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Embrace and Engage Your Current Followers in 2021
by Dara McBride|December 29, 2020|Social Media
Ever heard the saying, “It’s not what you know. It’s who you know?” Your mission for 2021 is to engage current followers. Because, guess what? You already know some great people! Chances are the audience you already have holds the...
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Is It Safe to Link Social Media Accounts and Passwords?
by Dara McBride|October 13, 2020|Social Media
Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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What Does It Mean to Pivot?
Pivot Your Business to Add Value
by Dara McBride|May 11, 2020|Consulting, Marketing, Mobile, Social Media, Websites
Pivot your business plans to adjust to your own growth, respond to new technologies, and encourage available opportunities.
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3 Tips for Credit Unions on Social Media
Social Media Presence for Credit Unions
by Dara McBride|May 09, 2020|Credit Union Marketing, Public Relations, Social Media, Social Media Tools
Credit union social media requires some extra care, forethought, and planning. Here's how to cover your bases and have a human presence on social media.
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