Read the full article at: www.gartner.com
Gartner has released their white paper: Magic Quadrant for CRM Lead Management.
Their findings include, “CRM lead management matures amid strong user interest and a more complex vendor environment. IT application leaders should work with business leaders to define both core and emerging B2B marketing requirements in this technology segment.”
We couldn’t agree more. A successful advertising and marketing agency is no longer just a creative organization, we must also be a tech company to compete for ourselves and our clients.
Part of our arsenal is choosing the correct SaaS, platforms, and software. Gartner looks at the top lead management applications in this eye-opening report.
The full report includes:
- Market evaluation and analysis of 14 CRM lead management vendors
- Insights for selecting a vendor based on your organization’s requirements
- Opportunities and challenges faced when deploying lead management systems
So how do you leverage your CRM? Well that’s where we can help. No matter which CRM you employ, Epic Marketing can help you reach your clients and customers with a message that will move them to action. We offer direct mailings, custom eblasts, newsletters, and promotional materials to let your customers know that they are valued and to keep them up to date on your happenings.
Take a look at the Gartner report and then let us know how we can help you leverage that valuable data to make a positive difference on your bottom line.Read more