Nice to e-meet you!
There’s no second chance at a first impression, but on the Internet, we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others without every seeing them in person.
Your social bios represent a moment of truth: What do you do?
It’s time to pitch yourself clearly and quickly. If you’re at a loss, you’re not alone. Our messages don’t always get across. We use jargon. We fill our sentences with extra words. And then we’ve lost our audience.
Instead of writing a traditional bio, think about storytelling.
People are storytelling creatures. Crafting a story to explain who you are—or leading with an example—can help people remember us. You want to stand out. Be clear and constant. This is your story, and you’re sticking to it. If your story is not interesting or new, you will disappear in the noise of others.
Rely on others for introductions.
Do you have a best friend who knows you better than you know yourself? If you’re searching for the right words, it’s time to phone a friend. Ask others, “What do you think I do?” It’s a learning opportunity. You can find out what about your job isn’t getting across and gain a better idea of what to say next time.
Know and embrace your specialties.
Maybe you’ve worked hard to become known for a certain specialty. Maybe you have an array of interests. Find the theme that runs throughout what you do. What is the thing that makes you special? Build your message around that.
Include the little details.
The more specific you can be about who you are and what you do, the easier it will be for the right people to find you. Think about everything. Where are you located? How big is your company? What clients do you already support? What are your accomplishments and awards? It’s OK to brag a little. It will help others place you.