Email Marketing

Black and gray digital device with Apple Mail icon showing 20 unread emails

Email Marketing Compliance and What the Changes Mean for You

by Epic Staff|January 25, 2024January 10, 2024|Use Your Words

Are you drowning in a sea of unread emails, desperately searching for that one important message amidst the clutter? You’re not alone. With an average of 120 emails bombarding our inboxes daily, it's no wonder the struggle to stay on...

Email Marketing or Newsletter Marketing: Which is Better?

by Dara McBride|August 23, 2021January 30, 2025|Use Your Words

There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...

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The Power of Email Newsletters for Your Credit Union

by Dara McBride|April 05, 2021January 30, 2025|Financial Institution Marketing & Advertising

Don’t overlook the newsletter! Here’s how you can maximize the power of this ubiquitous marketing tool. Are you guilty of underestimating the humble email newsletter in your credit union marketing strategy? Perhaps your credit union isn’t on TikTok. Perhaps your...

Email Marketing Term to Know: List Hygiene

by Dara McBride|May 07, 2020November 14, 2024|Marketing 101

Practice list hygiene to better connect with clients and potential customers and ensure your emails to the right inboxes.

Understanding Inbound vs. Outbound Marketing Differences

by Dara McBride|January 14, 2020November 14, 2024|Marketing 101

We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.

Relax, Take it easy and have fun in vaccination

Craft Your Out-of-Office Email

by Dara McBride|July 25, 2019January 30, 2025|Use Your Words

Rejuvenation is especially important in marketing. Fast-paced environments, exciting challenges, and frequent deadlines can be both thrilling and stressful. Even if marketers are happy in their industry, they can still feel overloaded and in need of a break. Yes, you can and...

Your Inbox Knows Your Birthday

by Dara McBride|July 16, 2019November 14, 2024|Use Your Words

How can you make your digital well wishes feel authentic? People love to feel special. Keeping track of birthdays and milestones can be a special way to stay in touch with customers and clients. Coupons, discounts, and freebies are great birthday perks....

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Don’t Forget These Personalization Tips

by Dara McBride|May 07, 2019November 14, 2024|Use Your Words

Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...

Would you like to unsubscribe? With a hand symbol

Why People Unsubscribe and How to Keep Them Engaged

by Dara McBride|March 30, 2019November 14, 2024|Use Your Words

Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...