Insights and Musings Tag: email marketing Archives

Black and gray digital device with Apple Mail icon showing 20 unread emails

Email Marketing Compliance and What the Changes Mean for You

by Christopher Diem|January 25, 2024January 10, 2024|Use Your Words

Are you drowning in a sea of unread emails, desperately searching for that one important message amidst the clutter? You’re not alone. With an average of 120 emails bombarding our inboxes daily, it's no wonder the struggle to stay on...

Email Marketing or Newsletter Marketing: Which is Better?

by Dara McBride|August 23, 2021August 28, 2023|Use Your Words

There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...

Word Your Perfect Pitch by Thinking About Actions, Senses

by Dara McBride|August 16, 2021August 28, 2023|Use Your Words

There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...

White Smartphone With Words Online Marketing on Screen Sitting on White Desktop Next to Brown Framed Eyeglasses

The Power of Email Newsletters for Your Credit Union

by Dara McBride|April 05, 2021April 03, 2021|Credit Union Marketing

Don’t overlook the newsletter! Here’s how you can maximize the power of this ubiquitous marketing tool. Are you guilty of underestimating the humble email newsletter in your credit union marketing strategy? Perhaps your credit union isn’t on TikTok. Perhaps your...

Email Marketing Term to Know: List Hygiene

by Dara McBride|May 07, 2020August 29, 2023|Email Marketing, Mobile, Promotion

Practice list hygiene to better connect with clients and potential customers and ensure your emails to the right inboxes.

Understanding Inbound vs. Outbound Marketing Differences

by Dara McBride|January 14, 2020October 16, 2023|Marketing 101

We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.

Email Marketing: 3 Ways to Sharpen Your Campaigns

by Dara McBride|January 09, 2020May 23, 2020|Email Marketing, Mobile

How can your emails take on a new life in 2020? Even as technologies shift and new platforms emerge, checking email is the top activity on the internet.

Make Your Copy Shine Online

by Dara McBride|November 12, 2019August 28, 2023|Use Your Words

Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....

Your Inbox Knows Your Birthday

by Dara McBride|July 16, 2019October 16, 2023|Use Your Words

How can you make your digital well wishes feel authentic? People love to feel special. Keeping track of birthdays and milestones can be a special way to stay in touch with customers and clients. Coupons, discounts, and freebies are great birthday perks....

Holiday Email Marketing: 25 Creative and Fun Ideas

by Nancy Dibert|November 13, 2018May 23, 2020|Email Marketing

Get Creative with Your Holiday Email Marketing! Email marketing can be some of the most effective and least expensive options, especially for a small business at holiday time. Check out these creative ideas for your holiday email marketing from our friends...

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