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How Does Content Spread For Your Audience?
by Dara McBride|September 27, 2021|Social Media
Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...
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Use Incentive Marketing to Activate Your Audience
by Dara McBride|July 26, 2021|Marketing 101
Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....
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User-Generated Content: From Audience to Advocate
by Dara McBride|June 14, 2021|Social Media
User-generated content, or UGC, makes your biggest fans the stars of your social media feed—creating community and sharing the burden of creativity. User-generated content is a winning addition to your social media strategy because it has multiple benefits. You likely...
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Rows of Empty Green Audience Seating
Customize CU Communications With Marketing Personas
by Dara McBride|April 19, 2021|Financial Institution Marketing & Advertising
Marketing personas help you know the people in your neighborhood. Crafting strong marketing personas for your credit union could change the way you communicate. Through this marketing and storytelling tool, you can make your communications more personalized, detailed, and effective....
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Like or Love: Social Media Reactions
by Dara McBride|February 15, 2021|Social Media
Is your social media relationship ready for the next step? It’s time to move from “like” to “love.” Learning the true meanings behind social media reactions “like” and “love” could be just as helpful to marketers as it is to...
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Use Marketing to Reach Your Credit Union Membership Goals
by Dara McBride|December 07, 2020|Financial Institution Marketing & Advertising
It’s that time of year again. Are you on track to reach your end-of-year membership goals?   Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...
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Multi-Channel Marketing Meets Consumers Where They Are
by Dara McBride|October 27, 2020|Programmatic & Media Ad Buying
When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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When Consumer Behaviors Change, Credit Unions Must Listen
by Dara McBride|September 07, 2020|Financial Institution Marketing & Advertising
Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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It’s a Date: Engage Your Audience and Respond to Feedback
by Dara McBride|August 03, 2020|Strategic Marketing Plans
Effective audience engagement is about finding ways to keep the conversation, and relationship, strong. Ask questions and be a good listener.
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Be a better listener
Active and Empathetic: How You Can Be a Better Listener
by Dara McBride|June 16, 2020|PR & Crisis Communications
Listening is about so much more than hearing words. And that’s why when you fully engage and express a willingness to listen to others, you’re not simply in conversation. You’re creating community.
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