Insights and Musings Tag: Advertising Archives

Advertising Is More Important in a Crisis

by Dara McBride|April 08, 2020October 16, 2023|Marketing 101

Good marketing is more important than ever.

by Dara McBride|November 05, 2019October 16, 2023|Websites

Knock, knock! Who’s there? If you don’t know how to track traffic to your website, you may not know who is standing on your doorstep and how they got there. Brand awareness represents how familiar your target audience is with...

A person holding mobile and wearing headset with a blue background

Developing Personas is Important for Your Marketing Efforts

by Nancy Dibert|August 20, 2018October 16, 2023|Marketing 101

What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...

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