Financial Institution Marketing & Advertising

Customize CU Communications With Marketing Personas

by Dara McBride|April 19, 2021October 16, 2021|Financial Institution Marketing & Advertising

Marketing personas help you know the people in your neighborhood. Crafting strong marketing personas for your credit union could change the way you communicate. Through this marketing and storytelling tool, you can make your communications more personalized, detailed, and effective....

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The Power of Email Newsletters for Your Credit Union

by Dara McBride|April 05, 2021April 03, 2021|Financial Institution Marketing & Advertising

Don’t overlook the newsletter! Here’s how you can maximize the power of this ubiquitous marketing tool. Are you guilty of underestimating the humble email newsletter in your credit union marketing strategy? Perhaps your credit union isn’t on TikTok. Perhaps your...

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Marketing Your Credit Union’s Annual Meeting

by Dara McBride|March 21, 2021January 05, 2022|Financial Institution Marketing & Advertising

It’s that time of year again. So, what is a credit union annual meeting and do your members know enough to prepare? Marketing your credit union’s annual meeting of membership is the difference between an active credit union community and...

Use Consumer Advocacy in Your Credit Union Marketing

by Dara McBride|March 08, 2021March 06, 2021|Financial Institution Marketing & Advertising

How can your credit union marketing raise awareness and safeguard members? Consumer advocacy is a natural extension of a credit union’s mission. And, with thoughtful marketing and communications, your credit union can streamline its consumer advocacy efforts. As the name...

Smaller Credit Union? Find Support With a Mentor and Networking

by Dara McBride|February 22, 2021February 26, 2021|Financial Institution Marketing & Advertising

Finding a mentor can link your small business with the next steps needed to succeed. Credit union representatives are used to thinking about mentors and mentorship in terms of financial wellbeing. But what about their own? Mentorship can provide unique...

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Why Your Credit Union Website Should Be ADA Compliant

by Dara McBride|February 08, 2021February 26, 2021|Financial Institution Marketing & Advertising, Websites

Providing for all members means an accessible and enjoyable experience—in branches and online. When you think about Americans with Disabilities Act (ADA) compliance and your credit union, are you thinking about your website? Accessibility goes beyond the physical world. So,...

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Positioning Your Credit Union as a Thought Leader

by Dara McBride|January 25, 2021January 05, 2022|Financial Institution Marketing & Advertising

Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as thought leaders. This buzzy term fits right in when it comes to credit unions and their missions...

Use Marketing to Reach Your Credit Union Membership Goals

by Dara McBride|December 07, 2020February 26, 2021|Financial Institution Marketing & Advertising

It’s that time of year again. Are you on track to reach your end-of-year membership goals? Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...

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Be Prepared: Winterize Your Credit Union Strategy

by Dara McBride|November 23, 2020January 03, 2022|Financial Institution Marketing & Advertising

Prepping for a change in season ensures you are ready no matter the weather. Brrr – feels like it’s time to winterize your credit union strategy and communications! What does that mean? Anyone who lives where it gets cold, cold,...

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