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Crisis Leadership Skills Prepare Your Credit Union
by Dara McBride|October 06, 2020|Financial Institution Marketing & Advertising
In a crisis, leadership becomes less about position and title, and more about actions, character, and results. In 2020, everyone is being tested. How is your credit union weathering the storm? Crisis leadership at your credit union requires communication. So...
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Need Support? Content Pillars Lift Up Credit Union Messaging
by Dara McBride|September 21, 2020|Financial Institution Marketing & Advertising
Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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When Consumer Behaviors Change, Credit Unions Must Listen
by Dara McBride|September 07, 2020|Financial Institution Marketing & Advertising
Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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NCUA Membership Rules Have Opened the Door. Is Your CU Ready?
by Dara McBride|August 27, 2020|Financial Institution Marketing & Advertising
A ruling from the NCUA is helping folks across the U.S. access safe and affordable financial services by changing how credit union areas are defined. Credit unions: Get ready to welcome new members! At the end of July, the National...
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Use Your Credit Union Blog to Empower and Inform
by Dara McBride|August 24, 2020|Financial Institution Marketing & Advertising
Blogging is another way your credit union’s marketing and communication plans educate and inform members. Does your credit union need a blog? If you’ve never asked the question, it’s worth considering. A credit union is a community in itself and,...
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Credit Union Marketing Videos Create Connections
by Dara McBride|August 11, 2020|Financial Institution Marketing & Advertising
Why add video to your credit union marketing? Credit union videos can inform, educate, and build community. It's a perfect match.
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Credit Unions and Cyber Fraud: Protect Your Finances and Identity
by Dara McBride|July 27, 2020|Financial Institution Marketing & Advertising
Through information you share online, you could open yourself up to fraud. Credit unions and members can work together to avoid cyber fraud.
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How Credit Unions Can Use Social Media to Help People
by Dara McBride|July 13, 2020|Financial Institution Marketing & Advertising
Credit unions and social media have a lot in common. Online or in the real world, success comes down to the strength of your community.
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Epic Marketing Consultants Forms Partnership with Cooperative Credit Union Association
by Nancy Dibert|July 01, 2020|Financial Institution Marketing & Advertising
Epic Marketing’s Products and Services Now Accessible to CCUA Credit Unions Epic Marketing Consultants Corporation, a full-service marketing and advertising agency, today announced that it has formed a partnership alliance with the Cooperative Credit Union Association (CCUA). Through this arrangement,...
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How Credit Unions Can Focus on Community-Oriented Marketing
by Dara McBride|June 29, 2020|Financial Institution Marketing & Advertising
Uplift your neighbors and community. Your credit unions should focus on marketing related to education, information, and support.
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