Marketing 101

Use Incentive Marketing to Activate Your Audience

by Dara McBride|July 26, 2021January 30, 2025|Marketing 101

Everybodylikes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing. Platforms...

Email Marketing Term to Know: List Hygiene

by Dara McBride|May 07, 2020November 14, 2024|Marketing 101

Practice list hygiene to better connect with clients and potential customers and ensure your emails to the right inboxes.

Understanding Inbound vs. Outbound Marketing Differences

by Dara McBride|January 14, 2020November 14, 2024|Marketing 101

We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.

Target Marketing vs. Niche Marketing: What’s the Difference?

by Dara McBride|December 03, 2019November 14, 2024|Marketing 101

When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.

Be an Inspired Lifelong Learner

by Dara McBride|September 17, 2019November 14, 2024|Marketing 101

Keep learning from the best. School is back in session — and it can be for you, too. Whether you’re a recent graduate or recently retired, learning never goes out of style. Here are three TED Talks we like that...

4 Leadership Quotes to Inspire Lifelong Learning

by Dara McBride|September 10, 2019November 14, 2024|Marketing 101

Great leaders and innovators never stop learning. When we learn, we become better leaders, colleagues, friends, and partners. Learning keeps our skills sharp — an ever-important need in the fast-paced world of technology and communications. Not only that, when we...