Marketing 101

March 2024 Google Core Update showing downward trend on March 12

Google’s March 2024 Core Update: What it Means for Your Website’s Visibility and AI-Generated Content

by Nancy Dibert|March 28, 2024March 28, 2024|Marketing 101

Google's latest core update, rolled out in March 2024, has sent ripples through the digital sphere, leaving website owners and marketers alike scrambling to understand its implications. Here are the practical measures website owners can take to navigate these changes...

Emergency Communication Plan text written with a mobile, coffee cup and paper background

A Real-Life Crisis Communications Plan Gone Wrong

by Nancy Dibert|March 20, 2024March 25, 2024|Marketing 101

In the fast-paced world of corporate crises, effective communication can mean the difference between weathering the storm and enduring lasting damage to reputation and trust. Yet, even the most meticulously crafted crisis communications plans can falter when put to the...

Black and White Typewriter on Table with Word Review Typed on White Paper

3 Questions to Ask Before You Trust Online Reviews

by Dara McBride|August 09, 2021October 16, 2023|Marketing 101

Only about 5 to 10% of consumers write reviews. Here’s how to know when an online review can be trusted. Savvy shoppers place a lot of trust in online reviews. Whether good, bad, or mediocre, reviews and ratings have become...

Use Incentive Marketing to Activate Your Audience

by Dara McBride|July 26, 2021October 16, 2023|Marketing 101

Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....

Rainy Day Marketing Makes the Most of Any Weather

by Dara McBride|April 26, 2021October 16, 2023|Creative Connections, Marketing 101

Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...

person holding smartphone with question mark

Onboarding Clients? 5 Marketing Questions Agencies Should Ask

by Dara McBride|September 13, 2020October 16, 2023|Marketing 101

Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...

Advertising Is More Important in a Crisis

by Dara McBride|April 08, 2020October 16, 2023|Marketing 101

Good marketing is more important than ever.

Understanding Inbound vs. Outbound Marketing Differences

by Dara McBride|January 14, 2020October 16, 2023|Marketing 101

We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.

Plan Prepare Success are the steps for success of an organization

Two Terms to Know: SWOT and KPI

by Dara McBride|October 24, 2019August 28, 2023|Marketing 101

The success of an organization is linked to its strategy. How do you determine the strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track...

consumer psychology thoughts with bulb image with a black background

4 Consumer Psychology Principles to Incorporate in Your Marketing

by Nancy Dibert|October 16, 2018October 16, 2023|Marketing 101

Understand the Psychology of Marketing Marketing involves influencing people’s behavior. Whether you want to drive traffic to your store, increase sales for a specific product, or introduce a new service you want people to buy, visit, and engage with your...

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