Marketing and Campaign Planning

Unleashing the Power of SWOT Analysis Matrix in Digital Marketing Strategies

by Nancy Dibert|March 19, 2024November 14, 2024|Strategic Marketing Plans

SWOT analysis, a fundamental tool in strategic planning, takes a new turn when applied specifically to digital marketing. Think you know SWOT analysis? Think again. When employed with a focus on digital marketing this foundational instrument in strategic planning undergoes...

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5 Adaptable Marketing Resolutions to Inspire Businesses

by Epic Staff|January 11, 2024November 14, 2024|Strategic Marketing Plans

As a new year unfolds, many of us find it to be a time for reflection and setting new goals, not just personally, but professionally. This year, what if we try to apply the spirit of New Year's resolutions to our...

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Your Q3 Marketing Goals Are in the Spotlight This Summer

by Dara McBride|June 07, 2021November 14, 2024|Strategic Marketing Plans

Where did the year go? In the third quarter, your goals need to shine — or else you may not reach the finishing line at the end of the year. Q3 marketing goals can feel overwhelming. After all, at this...

Let’s Spring Clean Your Second Quarter Marketing Goals

by Dara McBride|April 12, 2021November 14, 2024|Strategic Marketing Plans

Hello, spring! Hello, Q2! Now is a good time to stop, take a breath, and reassess those goals. You did it: You and your marketing goals made it to the second quarter. But are your marketing goals serving you as...

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Positioning Your Credit Union as a Thought Leader

by Dara McBride|January 25, 2021November 14, 2024|Financial Institution Marketing & Advertising

Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as thought leaders. This buzzy term fits right in when it comes to credit unions and their missions...

Use Marketing to Reach Your Credit Union Membership Goals

by Dara McBride|December 07, 2020November 14, 2024|Financial Institution Marketing & Advertising

It’s that time of year again. Are you on track to reach your end-of-year membership goals? Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...

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Be Prepared: Winterize Your Credit Union Strategy

by Dara McBride|November 23, 2020November 14, 2024|Financial Institution Marketing & Advertising

Prepping for a change in season ensures you are ready no matter the weather. Brrr – feels like it’s time to winterize your credit union strategy and communications! What does that mean? Anyone who lives where it gets cold, cold,...

Project Management: It’s What We All Should Be Doing

by Dara McBride|November 16, 2020November 14, 2024|Strategic Marketing Plans

Is project management your job? Even if you’re not an official project manager, these skills and habits are ones to encourage. Project management. If you’ve ever tried to keep coworkers and deliverables on track, you know it can be more...

NCUA Membership Rules Have Opened the Door. Is Your CU Ready?

by Dara McBride|August 27, 2020November 14, 2024|Financial Institution Marketing & Advertising

A ruling from the NCUA is helping folks across the U.S. access safe and affordable financial services by changing how credit union areas are defined. Credit unions: Get ready to welcome new members! At the end of July, the National...

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